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Consumer Financial Decisions
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2002-03 Affluent MacroMonitor
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In this Top-Line volume, we provide the responses of affluent households to the 2002-03 MacroMonitor survey questionnaire. This volume follows the order of the survey questionnaire fielded in the summer of 2002. Affluent households are those whose annual income is $100,000 or more or whose total assets, excluding their primary residence, is $500,000 or more. In the summer of 2002, when this survey was fielded, 1,575 respondents qualified as affluent, representing 16,447,000 households.



CONTENTS

INTRODUCTION v
QUESTIONNAIRE SECTIONS  
A. HOUSEHOLD INFORMATION A-1
  Family composition A-1
  Sex, age, marital status, financial decision-maker A-2
B. FINANCIAL ATTITUDES AND INTERNET ACCESS AND USE B-1
  $25,000 windfall B-1
  General financial attitudes B-1
  Direct marketing B-2
  Automatic and alternative access B-4
  Personal computers and financial services over the Internet B-5
C. USE OF FINANCIAL INSTITUTIONS C-1
  Primary institution C-1
  Attitudes toward institutions C-2
  Banks, savings & loans, and credit unions C-3
  Insurance companies C-6
  Mutual fund companies, stockbrokerages, and financial planning companies C-8
  Consumer finance, vehicle finance, and other finance and credit companies C-10
  Share of wallet C-12
D. CHECKING, SAVINGS, AND OTHER ACCOUNTS D-1
  Checking accounts and regular or passbook savings accounts D-1
  ATM and debit cards D-2
  Money market deposit accounts and money market mutual funds D-3
  Packaged accounts and asset management accounts D-4
  Wrap accounts D-6
  Private banking D-6a
  Custodial accounts, education savings accounts, and 529 plans D-7
  Recent and likely account activity D-8
E. INVESTMENTS E-1
  Investment goals E-1
  Investment factors and risk-return tradeoff E-1
  Investment attitudes E-2
  Discretionary income E-3
  Certificates of deposit E-3
  U.S. savings bonds E-4
  Stock and bond mutual funds E-4
  Stocks, bonds, and other securities E-9a
  Stockbrokerage accounts E-10
  Trading activity E-10a
  Margin agreements and accounts E-11a
  Personal trusts E-12
  Limited partnerships E-12a
  Tangible assets E-13
  Recent and likely investment activities E-13a
F. RETIREMENT PRODUCTS F-1
  Retirement attitudes F-1
  Retirement satus and concerns F-1
  IRAs and SEPs F-2
  Keogh accounts F-4
  Salary-reduction plans F-5
  Individual annuities F-7
  Defined benefit pension plans F-8a
  Recent and likely retirement activity F-9a
G. REAL ESTATE G-1
  Primary home G-1
  Homeowner's and renter's insurance G-1a
  Mortgages, home loans, and lines of credit on primary home G-2
  Mortgage life and disability insurance on primary home G-4
  Mortgages, home loans, lines of credit, and insurance on other real estate G-5a
  Reverse mortgages G-6
  Recent and likely real estate and credit activity G-6
H. VEHICLES H-1
  Vehicle ownership, loans, leases, and insurance H-1
  Recent and likely vehicle activity H-3
J. CONSUMER LOANS J-1
  Purposes for borrowing J-1
  Attitudes toward credit J-1a
  Installment loans, educational loans, other loans, and credit lines J-2
  Recent and likely consumer credit activity J-3a
K. CREDIT CARDS K-1
  Credit cards—VISA, MasterCard, Discover, American Express, and retail store K-1
  Affinity and features K-2
  Travel and entertainment cards K-4a
  Smart cards K-5
  Recent and likely card activity K-5a
L. LIFE INSURANCE L-1
  Attitudes toward insurance L-1
  Group life insurance L-2
  Individual life insurance L-2a
  Term life insurance L-3
  Whole life (straight life) insurance L-3a
  Universal, variable, and interest-sensitive life insurance L-4
  Policy loans L-5
  Most recent insurance purchase L-5
  Recent and likely life insurance activity L-6a
M. OTHER INSURANCE M-1
  Disability insurance—group and individual M-1
  Liability and accident insurance M-1a
  Health insurance—group and individual M-2
  Health-related insurance—group and individual M-3
  Recent and likely health insurance activity M-4
N. INFORMATION AND ADVICE N-1
  Financial status and confidence N-1
  Attitudes toward financial information and advice N-1a
  Use of financial professionals N-2
  Time, trust, and control N-2a
  Types of financial advice likely to obtain N-4
  Information sources and topics N-4a
O. DEMOGRAPHICS (BACKGROUND INFORMATION) O-1
  Major life events O-1
  Mmebership in organizations and associations O-2
  Education and employment status O-2a
  Retirement age O-3a
  Occupation O-4
  Business ownership O-5
  Income—source, amount, percent contribution O-6
  Ethnicity and respondent identity O-7a
GLOSSARY P-1

APPENDIXES
  A   MACROMONITOR SURVEY METHODOLOGY AA-1
  B   SURVEY WEIGHTING PROCEDURES BB-1
  C   SAMPLING TOLERANCE TABLES CC-1
  D   CALCULATED VARIABLES DD-1



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