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TABLE OF CONTENTS
|
| Introduction |
i |
| |
| Transaction Products |
|
| Checking Accounts |
1 |
| |
Non-Interest-Bearing Checking Accounts |
7 |
| |
Interest-Bearing Checking Accounts |
10 |
| Other Accounts |
|
| |
Packaged Accounts |
13 |
| |
Asset Management Accounts |
19 |
| |
Stockbrokerage Accounts |
23 |
| Credit Cards and Payment Services |
31 |
| |
Visa or MasterCard |
41 |
| |
|
Regular Visa or MasterCard |
45 |
| |
|
Premium Visa or MasterCard |
49 |
| |
Discover Card |
55 |
| |
American Express Blue and Optima |
59 |
| |
Retail Cards |
63 |
| |
Travel and Entertainment Cards |
67 |
| |
|
American Express Cards |
70 |
| |
ATM Cards |
73 |
| |
Debit Cards |
77 |
| Direct Marketing |
81 |
| |
Credit Cards |
84 |
| |
Insurance Products |
87 |
| |
Asset-Accumulation Products |
93 |
| |
Other Credit Products |
96 |
| Automatic and Other Transaction |
99 |
| |
Internet |
107 |
| |
Internet Banking |
113 |
| |
Internet Investing |
119 |
| |
Other Internet Financial Services |
125 |
| |
| Savings and Investments |
|
| Savings Products |
129 |
| |
Savings Accounts |
135 |
| |
Certificates of Deposit |
141 |
| |
Money Market Deposit Accounts |
147 |
| |
Money Market Mutual Funds |
153 |
| |
U.S. Savings Bonds |
159 |
| |
Education Savings Accounts |
165 |
| |
529 Plans |
169 |
| Investment Products |
173 |
| |
Stock and Bond Mutual Funds |
181 |
| |
Individual Stocks, Bonds, and Other Securities |
195 |
| |
Wrap Accounts |
203 |
| |
Margin Accounts |
205 |
| Retirement Products |
207 |
| |
Individual Retirement Accounts and Simplified Employee Pensions |
213 |
| |
Salary-Reduction Plans |
221 |
| |
Keogh Accounts |
229 |
| |
Individual Annuities |
231 |
| |
Pensions |
237 |
| Illiquid Assets |
|
| |
Tangible Assets |
241 |
| |
Businesses |
247 |
| |
Primary Residence |
251 |
| |
Other Real Estate |
257 |
| |
Limited Partnerships |
263 |
| |
Motor Vehicles |
267 |
| Personal Trusts |
273 |
| Custodial Accounts |
279 |
| Private Banking |
285 |
| |
| Credit |
|
| Real Estate Loans |
289 |
| |
First-Mortgage Loans |
295 |
| |
Second-Mortgage and Home-Equity Loans |
303 |
| |
Home Equity Credit Lines |
311 |
| |
Other Real Estate Loans |
319 |
| Consumer Credit |
323 |
| |
Vehicle Loans |
333 |
| |
Vehicle Leasing |
339 |
| |
Installment Loans |
343 |
| |
Other Secured Loans |
349 |
| |
Education Loans |
353 |
| |
Secured Credit LInes |
359 |
| |
Unsecured Personal Loans |
363 |
| |
All Other Credit LInes |
367 |
| |
Revolved Credit Cards |
371 |
| |
| Insurance Products |
|
| Property and Casualty Insurance |
377 |
| |
Vehicle Insurance |
379 |
| |
Homeowner's or Renter's Insurance |
385 |
| |
Mortgage Insurance |
391 |
| |
Credit Insurance |
395 |
| Life Insurance |
399 |
| |
Group Life Insurance |
405 |
| |
Individual Life Insurance |
411 |
| |
|
Term Life Insurance |
419 |
| |
|
Whole (Straight) Life Insurance |
425 |
| |
|
Universal, Variable, or Interest-Sensitive Life Insurance |
431 |
| |
Policy Loans |
435 |
| Health and Disability Insurance |
|
| |
Health or Health-Related Insurance |
439 |
| |
|
Group Health or Health-Related Insurance |
446 |
| |
|
Individual Health or Health-Related Insurance |
452 |
| |
Disability Insurance |
459 |
| |
|
Group Disability Insurance |
465 |
| |
|
Individual Disability Insurance |
471 |
| Other Insurance |
|
| |
Travel and Accident Insurance |
475 |
| |
Professional and Regular Liability Insurance |
478 |
| |
Accidental Death and Dismemberment Insurance |
484 |
| |
| Information and Advice |
|
| Information and Advice |
489 |
| |
Financial Advisors |
495 |
| |
Time, Trust, Control |
499 |
| |
| Balance Sheets |
|
| Assets |
513 |
| Liabilities |
525 |
| Net Worth |
531 |
| Insurance Products |
535 |
| Transaction Products |
541 |
| |
| Appendixes |
|
| A MacroMonitor Survey Methodology |
A-1 |
| B Survey Weighting Procedures |
B-1 |
| C Sampling Tolerance Tables |
C-1 |
| D Calculated Variables |
D-1 |
| E Alphabetical IndexTable Locator |
E-1 |
| F Household Segment Definitions |
F-1 |