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Digital Futures: Discovering Opportunities in the Digital Domain
Digital Futures is a multiclient research and consulting program that identifies opportunities and strategies and provides market intelligence for sponsor companies in the digital domain. Digital Futures helps businesses that supply content, networks, and devices understand how customers and competitors will respond to new products and services now in development. Download Program Brochure (pdf)
Digital Futures offers two service options.
Digital Futures offers two service options that focus on different industry sectors: Mobile Communications and Digital Homes and Offices. Businesses can sponsor one or both options.
- Mobile Communications covers cellular networks, devices, and peripherals, as well as PDAs, automotive telematics products and services, and other digital innovations for mobile environments.
- Digital Homes and Offices covers broadband Internet, digital TV, home networks, voice over Internet, and other digital innovations for fixed sites.
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Who Can Benefit from Digital Futures?
To succeed in the digital domain, you need more than know-how; you must know why. Why do some customers adopt camera phones, home networks, and hard-disk video recorders, whereas others do not? Digital Futures provides insight about why people buy, and you can leverage this insight across your organization.
- R&D managers need to set priorities and pick winning technologies.
- Corporate strategists need to align technical and competitive goals.
- New-business–development executives seek opportunities.
Digital Futures will tell you
- which applications are critical to home-network business development
- which third-generation mobile technologies are disrupting the "official" roadmaps
- the varieties of information appliances that people will actually buy and use
- how to separate myths from realities about convergence and the information economy.
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Your Over-the-Horizon Corporate Radar
Digital Futures identifies early signals of change in the business environment for entertainment, communications, and information technologies. Documented research reports warn you of industry developments that will disrupt expected outcomes—detours away from the "official" technology roadmaps. Personal interaction with analysts helps you pick winners and losers in the race to innovate and add value in the digital domain.
Contact us today to sponsor Digital Futures.
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| Are you interested in the future of wireless markets? Looking to make sense of the staggering quantity of recent developments in the wireless domain? Hoping to profit on the business opportunities created by advancements in the wireless field, but don't know where to begin? SRIC-BI is launching a new research and advisory program, Wireless Futures, to help you understand what to expect of wireless technologies and point your business in the right direction. Learn more... |
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