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What is Unique About Explorer?
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Driven to stay competitive in the new, global marketplace, business leaders find they have squeezed all the efficiencies they can from flattened organizations and shrunken budgets. They now see that the only real way to achieve sustainable growth is to innovate—to turn knowledge into money by creating new products, new processes or new customer services that in turn produce competitive advantage.
– CIO Magazine, August 1999 |
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Explorer is the tool that provides companies the means of harnessing innovation. Employing unbiased objectivity, disciplined methodology and realistic forward thinking, Explorer is essential for creating business opportunities through technology commercialization. Explorer provides the answers to:
- Why some technologies are commercialized faster than others are—and how?
- What are the business issues and implications of technologies finding application in a robust market?
- How can companies incorporate and communicate futures-based technology developments and opportunities into their current R&D, product development and marketing functions?
Unlike any other research program available today, Explorer identifies, quantifies, and documents the commercial development parameters, issues and uncertainties—required resources, regulatory factors, competing technologies, standards, key players, to name just a few—behind technology commercialization. Explorer's unique benefit to today's enterprise is its ability to graphically communicate the impact commercializing a technology will have on applications, markets, and business opportunities.
Explorer in the Enterprise
Different functional groups and individuals need the same information at different times throughout the development and commercialization cycle of a new technology. Explorer's Technology Charts are uniquely designed to facilitate inter-departmental communications.
Explorer is currently being used:
- In R&D by the guru/futurist, crystal ball advisor to CEO.
- In new product design by new business development managers and decision-makers on mergers and acquisitions.
- In manufacturing by operations managers and specialists in technology translators to operations.
- In marketing by information distributors, library and information centers: people who are knowledgeable about current products and who need market information.
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