Advanced Search

eLearning along the Value Chain July 2000 Author: Eilif Trondsen Contributors:  Andrew Broderick Rob Edmonds Marcelo Hoffmann Kent Vickery About This Report Table of Contents   Download the full report (pdf) About This Report Most companies are still in the early phases of implementing eLearning and focusing on internal training. However, leading-edge practitioners of eLearning such as Autodesk, Hewlett-Packard, and Cisco recognize that they must now start exploring how they can leverage current eLearning efforts into the extended enterprise. Only when a company's total value chain (or web) can take full advantage of all formal and informal learning content via the Internet will the company achieve maximum competitive advantage. As the speed of change in technology and the general business environment continues to accelerate, companies must take advantage of the new Net-based infrastructure for learning if they want to have maximum success in the new knowledge-based economy. This report first examines the ways in which eLearning can provide new opportunities both on the customer-facing side of the business and in the supply-chain end of the enterprise. The following section describes and evaluates innovative eLearning practices (as signs of things to come) for companies in high technology, financial and consulting services, and manufacturing and automotive and health and pharmaceuticals industries. These practices provide useful insights for companies that are just now starting to think about the next phase of their eLearning initiatives and how the practices can yield maximum competitive advantage. After examining how eLearning along the value chain will evolve in the future, the report derives key implications and sets forth action agendas for both eLearning users and vendors. The report also provides a large number of figures that give clear illustrations of key concepts and developments, and summary tables provide quick and easily digestible overviews of major points and conclusions. We welcome feedback about this report and the program, and we encourage you to contact us with any questions or suggestions. For more information, contact Eilif Trondsen, director, Learning-on-Demand (LoD) Program; telephone: +1 650 859 2665; fax: +1 650 859 5444; e-mail: etrondsen@sric-bi.com. We appreciate your support of our program and look forward to working closely with you as a Learning-on-Demand sponsor. Table of Contents Executive Summary 1   eLearning for Customers, Channel Partners, and Suppliers 1   The Innovative eLearning Practices of Early Adopters 1   Future Vision 2 eLearning and the Bottom Line 3   eLearning among Customers and Channel Partners 4   Supply-Chain eLearning 6 Innovative eLearning Practices: Signs of Things to Come 8   High Technology 10     Cisco Systems 10     Hewlett-Packard 14     Autodesk 18     PeopleSoft 22     SAP 23     Micron Electronics 24     Oracle 24     Microsoft 24     Microstrategy 25     3Com 25   Financial and Consulting Services 25     Charles Schwab & Co. 26     Other Financial Companies 29     Consulting Firms 31   Manufacturing and Transportation 33     Unipart Group of Companies 36     DaimlerChrysler 39     Rolls-Royce 41   Health and Pharmaceuticals 42     eLearning for Customers and Channel Partners 43     The Health-Care Supply Chain 45 Future Vision 47   The Business Environment and eLearning Implications 49     Intra-Enterprise Developments 49     The Evolving Customer Interface 50     The New Supply Chain 52   Future eLearning Market Dynamics 53     Demand Perspective 53     Competitive Environment 54 Implications and Action Agendas 55   eLearning Users 55     Implications 55     Action Agenda 57   eLearning Vendors 57     Implications 57     Action Agenda 58   Tables eLearning Implications of the Changing Business Environment 3 Early Adopters' Practices in Value-Chain eLearning 9 Recently Announced eLearning-Related Health Sites 44 Evolution of eLearning in the Extended Enterprise 56   Figures eLearning in the Value Chain 5 eLearning in the Product-Development Cycle 7 The Knowledge Portal as an Anchor for Learning on Demand 8 HP Perspective on eLearning Value Chain 15 Partners as the Key to HP's (ECO) System Architecture 18 Autodesk's eLearning Evolution 20 PeopleSoft Customer Learning 23 Personalized Web Site for eLearning and Transactional Content 27 Consulting Firms' Alliances for eLearning 32 Unipart's eLearning Evolution 37 Unipart's Advanced Learning System 39 Balanced Scorecard Framework 41 Increasing Sophistication of Online Health Care 43 A Knowledge and Learning Architecture for the Extended Enterprise 48 New Competitive Dynamics in the eLearning Industry 54   Boxes NotHarvard.com: Focus on Customer eLearning 4 eLearning through Real-Time Collaboration Technologies 11 Streaming Media for eLearning Applications 17 Regulatory Agencies and Online Investor Education 28 Six Sigma: A Tool for Learning in Raytheon's Value Chain 35 A Glimpse of the Future: Animated Instruction and Viewlets 51 Toward Digital Stories in eLearning 59

Contact Us / Become a Client   (Korean Inquiries)   (Japanese site) Privacy Policy Sign up for SRIC-BI News, a free newsletter! © 2001–08 by SRI Consulting Business Intelligence. All rights reserved. Unauthorized use or reproduction of all or any part of this document is prohibited. webmaster@sric-bi.com.