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Evolving Business Models in eLearning
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Volume 1
• Report Overview
• Section 1: Rise of the Hosted-Services Model |
December 2001
Author: Tom Barron
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About This Report
Corporate eLearning is in the midst of rapid change. Once an emerging market with bright potential, the corporate-eLearning market is growing up to become an established industry with a positive early track record. In the past year, an array of eLearning technologies have coalesced into defined categories, which have enjoyed various degrees of market success. Moreover, the corporate-eLearning industry, once a cottage industry of mostly small technology start-ups, is increasingly attractive to larger technology players and professional-service firms. In turn, an assortment of compelling case studies in recent months have begun to provide evidence of eLearning’s benefits to business, not only in offering lower-cost employee training than is possible using traditional means but also in enhancing companies’ intellectual capital and competitive edge.
The Learning-on-Demand (LoD) Program of SRI Consulting Business Intelligence has been tracking these developments with an eye to helping eLearning providers and adopters adjust to the new realities of the maturing corporate eLearning market. LoD analysts have zeroed in on six areas that are relevant to companies seeking successful business models in eLearning. These areas explore the broad developments that will affect the strategies of existing eLearning providers and new market entrants, including technology-based developments, such as the advancing capabilities of Web hosting and the move toward object-based eLearning content; business developments, including the growth of vendor alliances and partnerships with established technology and consulting firms; demand-side factors that are influencing the evolution of eLearning; and market strategies that are finding firm footing in today’s soft market.
We welcome feedback about this report and the program, and we encourage you to contact us with any questions or suggestions. For more information, contact Eilif Trondsen, director, Learning-on-Demand (LoD) Program; telephone: +1 650 859 2665; fax: +1 650 859 4544; e-mail: etrondsen@sric-bi.com. We appreciate your support of our program and look forward to working closely with you as a Learning-on-Demand sponsor.
Table of Contents
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| Report Overview: Developments Shaping New Business Models |
1 |
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Section 1: Rise of the Hosted-Services Model |
1 |
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Section 2: The Growing Role of Vendor Alliances |
2 |
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Section 3: Technology Advances Shaping New Business Models |
3 |
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Section 4: New Competitors |
4 |
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Section 5: Demand-Side Drivers |
5 |
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Section 6: Market Strategies |
6 |
| Section 1: Rise of the Hosted-Services Model |
7 |
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Benefits to Buyers |
8 |
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Barriers to Hosting |
11 |
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Security Concerns |
12 |
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Privacy Issues |
12 |
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Limitations on Customization and Integration |
12 |
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IT Departments' Resistance to Hosting |
13 |
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Recent Developments |
14 |
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Technology Issues |
15 |
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Examples of Hosted Offerings |
16 |
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Pure-Play Providers |
17 |
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Combination Providers |
17 |
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Third-Party Providers |
18 |
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Prospects for the Hosting Model |
19 |
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| Figures |
| Debut of Hosted-eLearning Offerings |
7 |
| Landscape of eLearning-Technology Developers |
10 |
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| Boxes |
| Benefits of Hosting for Buyers |
9 |
| The eLearning ToolBox |
11 |
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