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Lessons in eLearning from the Oil and Gas Industry December 2002 Author: Rob Edmonds Executive Summary Table of Contents   Download the full report (pdf) Executive Summary The oil and gas industry is a global, highly competitive, and knowledge-intensive business with high demand for eLearning. This report provides an industry case study of the oil and gas sector and draws out implications for vendors hoping to serve this industry as well as for practitioners in other industries. Case studies of Shell, BP, and Statoil help illustrate key implications and issues for Learning-on-Demand Program clients across industry sectors: Senior managers at oil and gas companies take learning seriously. Financial and other incentives for eLearning are proving to be successful. Communities of practice are effective in enabling informal learning. Knowledge management and eLearning are coming closer together but do not yet enjoy full integration. Use of competence management in eLearning is growing. Blended learning is becoming a reality. Companies are reevaluating their investments in learning-management systems and looking at new types of providers, including those in academia and enterprise-software vendors. Companies still need to encourage learners to use eLearning systems. Bandwidth and network reliability is a problem for global eLearning implementations. We welcome feedback about this report and the program, and we encourage you to contact us with any questions or suggestions. For more information, contact Eilif Trondsen, director, Learning-on-Demand (LoD) Program; telephone: +1 650 859 2665; fax: +1 650 859 4544; e-mail: etrondsen@sric-bi.com. We appreciate your support of our program and look forward to working closely with you as a Learning-on-Demand sponsor. Table of Contents Executive Summary 1 The eLearning Opportunity in the Oil and Gas Industry 2   Industry Structure and Learning Needs 2   An Aging Workforce 4   The eLearning Opportunity 5 Case Studies 6   Key Issues 6   BP 9   Shell 13   Statoil 18 Action Agendas 20   eLearning Practitioners in Other Industries 20   Action Agenda for eLearning Vendors 22   Tables Learning Needs of the Oil and Gas Industry 4 Case Studies Snapshot 9 Shell: Lessons in Knowledge Management 17   Figures BP's Holistic Knowledge-Management Model 12 Construction of Blended Learning at Shell 15 Shell's eLearning Process 16 Implementation of Best Practice 21   Boxes Atlas Interactive: Targeting Oil and Gas 18

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