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The Scan program used the watch list of defining forces from March 2003 until December 2004 to track and highlight areas that Scan believed to be particularly significant in defining the commercial and competitive environment. Beginning in January 2005, Scan discontinued tracking the defining forces on a formal basis in favor of emphasizing the Signals of Change, which clients found more helpful.


Defining Force: Knowledge Management

The Scan Program's Watch List of Defining Forces Knowledge Management Biotechnology Privacy/Security Wireless Technologies Health Care Attention Economy/Experience Industry Nanotechnology Globalization Pervasive Computing Intellectual Property The dream of total integration of the corporation’s knowledge resources appears to have foundered on the rocks of the dot-com and information-technology (IT) industry shakeout. But the resulting retrenchment is actually forcing companies to focus IT development efforts on areas that produce the highest return on investment (ROI). Federated databases allow companies to organize and access information wherever it currently resides rather than compile it in yet another "master" database. RFID technology and networked inventory systems allow near–real-time monitoring of supply chains. Web commerce and Web conferencing enable ad hoc partnerships and global reach. And artificial-intelligence technology is turning a plethora of undifferentiated data points into actionable information for managers and executives. The new IT-investment emphasis on ROI and the bottom line will likely have a transformative effect on business processes that is distinctly different from what experts once expected from the consolidating and centralizing effect that enterprisewide data integration would have had. The modern corporation evolved as an information-management mechanism—as the transaction costs of sharing knowledge drop, we can expect to see major changes in corporate structures.

Sample Scan™ Publications:

D02-2395, Internet Models for Innovation
Internet-enabled alliances allow companies to gain quick access to expertise and resources by indirectly increasing the number of knowledge workers available for solving problems. This study examines a recent addition to Internet-enabled alliances: services for outsourcing innovation processes.

D02-2398, Corporate Adoption of Web-Conferencing Services
In the five years since a few Silicon Valley start-up companies hatched the idea of Web conferencing, the technology has matured into a standard corporate-communications tool. Refinements such as seamless integration of audio and learning content will expand its use and cement its success in the marketplace.



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