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VALS™ links marketing strategies to local efforts through GeoVALS™.
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Free GeoVALS™ Study
GeoVALS™: Connecting Motivations with Geography. This free study provides a brief overview of GeoVALS and highlights topline findings from analysis conducted by the VALS™ research team.
GeoVALS Live!
Find out what GeoVALS is and how it can work for you through a series of short videos. The videos will open in a separate window and require Adobe (formerly Macromedia) Flash version 8 to view.
Related VALS™ Materials for Sale in the VALS™ Store
Purchase Understanding U.S. Consumers, a handbook explaining VALS and the eight consumer segments.
Contact us to learn more about how you can create more targeted results for your business. |
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Penetrate superficial geodemographic similarities. Find the most important geography for your business.
Analyzing geographic areas on the basis of demographics alone (or of demographics combined with household behaviors) has limited utility for marketers looking to increase their business by making emotional connections with their customers. Using the power of VALS™ to map your customers to geography, GeoVALS™ estimates the proportion of the eight VALS segments across all residential zip codes and block groups. GeoVALS enables users to find their best customers—or their best potential customers—for their products, services, site locations, and advertising campaigns.
Order GeoVALS™ Data Online
Buy GeoVALS™ data for the entire United States or for specific geographic regions online. Once we process your order, you will receive data electronically in an easy-to-manipulate Excel spreadsheet. See a sample of the data you will receive. Learn more and purchase GeoVALS data online through the following links.
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