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GeoVALS™ Regions
GeoVALS data is available for all residential ZIP codes in the United States. We offer several pricing packages which allow you to narrow the data down to more specific geographical regions. You can purchase data for:
There are nine census divisions in the United States, as defined by the U.S. Census Bureau. They are:
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• Pacific
• Mountain
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• West North Central
• West South Central
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• East North Central
• East South Central
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• New England
• Middle Atlantic
• South Atlantic
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GeoVALS data is available for all 50 U.S. states and the District of Columbia. You may select one, several or all states to include in your package.
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| Designated Market Areas (DMAs) |
Designated Market Area (DMA) is the formal term for what is more commonly known as a TV or broadcast market. DMAs are used by Nielsen Media Research to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Each DMA is named for the market of origin of the station(s) with the largest share of viewer hours, and all counties whose largest viewer share is given to stations in that same market of origin are grouped together under that DMA. Because of the reach of broadcast signals, DMAs don't always conform to whole-county geography like metro markets or newspaper markets. In certain cases, Nielsen splits counties, treating each portion as if it were a separate county. Each county (or portion thereof) is allocated to a single DMA, eliminating any geographic overlap. Non-overlapping DMAs cover the entire continental United States, Hawaii and parts of Alaska.
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| Metropolitan Statistical Areas (MSAs) |
Metropolitan Statistical Area (MSA) is the term for a defined geographic area containing a significant population nucleus, along with adjacent communities that have a high degree of economic and social integration with that nucleus. MSAs often consist of one or more entire counties. The U.S. Office of Management and Budget (OMB) defines MSAs for the purposes of collecting, tabulating, and publishing Federal data.
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