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• Welcome to VALS™ • The VALS™ Types • More about VALS™ • GeoVALS™ • VALS™ Survey • Survey Help / VALS™ FAQ • VALS™ Brochures • Publications GeoVALS™ — Where Do You Need to Go?  I don't know my VALS target or where to find my best potential customers.  • GeoVALS Home • What are VALS segments / types? • Regional packages • What are census divisions? • What are DMAs? • What are MSAs? • License Agreement GeoVALS™ identifies the concentration of VALS™ consumer segments residing within every residential ZIP code in the United States. Knowing your target VALS type is the first step in developing an effective marketing campaign. Once you know your VALS target, GeoVALS can help you reach those potential customers by telling you where to find them. Knowing which ZIP codes contain the highest concentrations of your target VALS types helps you direct your marketing strategies more effectively. Do you have a great product, but are not sure about the VALS type of your target audience, or where to find them? Are you planning a direct mail campaign, but don't know which ZIP codes you should target in order to get the highest possible response rate? Are you planning to open a new business location, but aren't sure which ZIP codes in your area would be the best options to consider? Do you just need to know about the psychology of the consumers in your market? A member of the VALS team can work with you to determine the most appropriate VALS type for you to target based on your products, services, and projected needs. Once we have identified and agreed upon your VALS target, you will receive an electronic file containing the VALS™ distribution data for the 300 U.S. residential ZIP codes that contain the highest concentrations of that VALS segment. You may choose to receive data for the top 300 ZIP codes across the country, or you may limit the selection of ZIP codes to a smaller geographical area. The data is presented in Excel spreadsheets (view sample) which can be sorted and manipulated to suit your needs. For greater insight into the VALS segments, add a copy of Understanding U.S. Consumers to your order. This 50-page handbook published by the VALS team will help you better understand the psychological attributes that underlie consumer decision making. It includes detailed descriptions of the eight VALS types, characteristic attitudes and behaviors corresponding to each segment, and a case study of how a company might use VALS.  Learn more about the handbook... Is your organization currently a VALS subscriber? If so, contact us to learn about our pricing discounts for clients! Purchase of the GeoVALS data is contingent upon acceptance of our License Agreement. Top 300-Plus Package  $3,500 —  VALS target discussion (via conference call)   plus       GeoVALS data for the 300 ZIP codes with the highest concentrations of my VALS target.       To help us begin your VALS target discussion, please answer the following questions. Try to provide as much detail as possible. A VALS team member will contact you within two business days to follow up. Describe your customer profile, especially demographics, attitudes, and/or behaviors: Describe the product or service that you're selling (if applicable, include approximate size, price, color selection, unique features, and any other details you believe are relevant): What geographical region* would you like your GeoVALS data to cover? Total United States Census division(s): (What are census divisions?)   Pacific       East North Central   Mountain   East South Central   West North Central   New England   West South Central   Middle Atlantic         South Atlantic * For smaller geographical areas that might not contain 300+ ZIP codes (such as states, DMAs, MSAs, or counties), contact us to discuss options and pricing.   Optional:  Understanding U.S. Consumers handbook  —  $50.00 (+ $5.00 shipping charge*)   * UPS Ground, within U.S. only; allow 5 to 6 business days for delivery. International shipping via Federal Express is available for an additional charge.

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