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GeoVALS™ — Where Do You Need to Go?
| I know my VALS target, but not where to find them. |
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GeoVALS™ identifies the concentration of VALS™ consumer segments residing within every residential ZIP code in the United States. Knowing your target VALS type is the first step in developing an effective marketing campaign, but to reach those potential customers you need to know where to find them. Knowing which ZIP codes contain the highest concentrations of your target VALS types helps you direct your marketing strategies more effectively.
You may purchase the GeoVALS data for a single ZIP code, for a selection of ZIP codes, or for all U.S. residential ZIP codes. We offer several pricing packages which allow you to purchase pre-bundled data sets corresponding to a variety of geographical regions, both large and small. If none of our standard bundles fit your needs, customize your own package of data for just the areas you want to know about. Your GeoVALS data purchase includes an electronic file containing the GeoVALS distribution data formatted in easy-to-manipulate Excel spreadsheets. Each speadsheet begins with the total U.S. VALS distribution and total regional distribution (for reference), then breaks the data down by individual ZIP codes (view sample). Prices are based on the number of ZIP codes included in each package.
| GeoVALS Data Packages: "Top 300 ZIPs" and Regional |
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Top 300 ZIPs: VALS distribution for ZIP codes with the highest concentrations of your target VALS type.
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Ideal for situations such as:
– You have a great product, but you're not sure where to sell it.
– You're planning a direct mail campaign and you need to know which ZIP codes to mail to.
– You want to select a site location for your business. |
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Nationwide: VALS distribution for all residential ZIP codes in the United States. (Best value!) |
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Other Regional Packages: VALS distribution for various geographical regions within the U.S. |
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