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GeoVALS™ Data Package — Location/Potential
Find out the best geographic area in which to promote your product or service based on a market potential ranking.
When you purchase this GeoVALS™ data package, the VALS team calculates the market potential of your product or service within a broad geographic area, then uses that data to help you pinpoint the specific places within that broad area in which promotion of your product would be most successful. (Market potential is the universe of consumers in a given area who have purchased products similar to the product you are offering within the last 12 months.) For example, you could choose the Location/Potential package with your home state as a starting area, and the VALS team will tell you which ZIP codes within the state have the best sales prospects for your product. You may choose to begin with an area as large as a census division, or you may narrow the range to a much smaller area such as a MSA or DMA.
Pricing for the Location/Potential package begins at $2,500 for one geographical area (for example, one census division, one state, one DMA, or one MSA). You may select additional geographical areas for additional cost. If you select multiple areas, a member of the VALS team will contact you within 2 business days with a price quote.
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