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GeoVALS™ Data Package — VALS Target Potential

 • GeoVALS Home
• What are VALS segments / types?
• Which VALS segments should I be targeting?
• What are census divisions?
• What are DMAs?
• What are MSAs?
• License Agreement
Find the market potential for the VALS segment that is most likely to buy your product or service within a specific geographic area.

When you purchase this GeoVALS™ data package, the VALS team calculates the market potential by first determining the VALS type that represents the best target for your product or service. Then, within a geographic area that you specify, we provide you with the ZIP codes that contain the highest proportions of that target VALS segment. Knowing which VALS type you should be marketing to helps you formulate the most successful marketing strategy for your product. For example, by choosing the VALS Target Potential package and selecting your home state as a starting area, the VALS team will tell you which VALS type is most likely to buy your product and which ZIP codes within your state have the highest market potential for that VALS type. You may choose a geographical area as large as a census division, or you may narrow the range to a much smaller area such as a MSA or DMA.

Pricing for the VALS Target Potential package begins at $4,000 for one geographical area (for example, one census division, one state, one DMA, or one MSA). You may select additional geographical areas for additional cost. If you select multiple areas, a member of the VALS team will contact you within 2 business days with a price quote.


VALS Target Potential Package

 $4,000 —  Market potential estimation for VALS segment most likely to buy product.
 
To help facilitate your discussion with a VALS consultant, please answer the following questions. Try to provide as much detail as possible. A VALS team member will contact you within two business days to follow up.

Describe the product or service that you're selling (if applicable, include approximate size, price, color selection, unique features, and any other details you believe are relevant):


For what geographical region would you like your market potential estimation?
Selecting more than one Census Division, state, MSA, or DMA will incur additional charges.
(What are Census Divisions, MSAs, and DMAs?)
Total United States
Census division(s):
  Pacific       East North Central
  Mountain   East South Central
  West North Central   New England
  West South Central   Middle Atlantic
        South Atlantic
State:
(To select more than one state,
hold down Ctrl [PC] or Cmd [Mac]
while clicking)
Metropolitan Statistical Area (MSA):
(To select more than one MSA,
hold down Ctrl [PC] or Cmd [Mac]
while clicking)
Designated Market Area (DMA): 
(To select more than one DMA,
hold down Ctrl [PC] or Cmd [Mac]
while clicking)






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