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GeoVALS™ Data Package — Location by VALS Target
Find the best geographical area in which to promote your product or service to your VALS target based on market potential rankings.
When you purchase this GeoVALS™ data package, the VALS team calculates the market potential of your product or service for your target VALS segment, then uses that data to determine the ZIP codes in which promotion of that product or service is likely to be most successful. For example, if you know that Experiencers are your target VALS type, you could purchase the Location by VALS Target package, and the VALS team will tell you in which areas you should be promoting your product (based on the concentration of Experiencers) to see the best sales results.
Pricing for the Location by VALS Target package begins at $4,000 for one target VALS segment. Each additional VALS segment is priced separately. If you select multiple target VALS segments, a member of the VALS team will contact you within 2 business days with a price quote.
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