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GeoVALS™ — Where Do You Need to Go?
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GeoVALS™ identifies the concentration of VALS™ consumer segments residing within every residential ZIP code in the United States. Knowing which ZIP codes contain the highest concentrations of your target VALS types helps you direct your marketing strategies more effectively.
You may purchase the GeoVALS data for a single ZIP code, for a selection of ZIP codes, or for all U.S. residential ZIP codes. We offer several pricing packages which allow you to purchase pre-bundled data sets corresponding to a variety of geographical regions, both large and small. If none of our standard bundles fit your needs, customize your own package of data for just the areas you want to know about. GeoVALS data is formatted in easy-to-manipulate Excel spreadsheets. Each speadsheet begins with the total U.S. VALS distribution and total regional distribution (for reference), then breaks the data down by individual ZIP codes (view sample). Prices are based on the number of ZIP codes included in each package. If you select the Nationwide package, the data will be shipped to you on a CD-ROM. All other data packages will be sent electronically.
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