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• Welcome to VALS™ • The VALS™ Types • More about VALS™ • GeoVALS™ • VALS™ Survey • Survey Help / VALS™ FAQ • VALS™ Brochures • Publications GeoVALS™ Data Package — Designated Market Area (DMA)  • GeoVALS Home • Other regional packages • What are VALS segments / types? • Which VALS segments should I be targeting? • License Agreement When you purchase this GeoVALS™ data package, you receive an electronic file containing the VALS™ distribution data for the U.S. residential ZIP codes within the Designated Market Areas (DMAs) you select. The data is presented in Excel spreadsheets (view sample). Prices are based on the number of ZIP codes included in each DMA.   Download the DMA Price List (Microsoft Excel file). For greater insight into the VALS segments, add a copy of Understanding U.S. Consumers to your order. This 50-page handbook published by the VALS team will help you better understand the psychological attributes that underlie consumer decision making. It includes detailed descriptions of the eight VALS types, characteristic attitudes and behaviors corresponding to each segment, and a case study of how a company might use VALS.  Learn more about the handbook... Is your organization currently a VALS subscriber? If so, contact us to learn about our pricing discounts for clients! Purchase of the GeoVALS data is contingent upon acceptance of our License Agreement. DMA Package Download this DMA Price List (Microsoft Excel file) GeoVALS data for ZIP codes within the selected DMAs:   Code   DMA Price 500    Portland, ME $512 501 New York City, NY $2,072 502 Binghamton, NY $250 503 Macon, GA $250 504 Philadelphia, PA $950 505 Detroit, MI $470 506 Boston, MA $1,018 507 Savannah, GA $250 508 Pittsburgh, PA $802 509 Ft Wayne, IN $250 510 Cleveland, OH $508 511 Washington, DC $894 512 Baltimore, MD $402 513 Flint, MI $292 514 Buffalo, NY $432 515 Cincinnati, OH $374 516 Erie, PA $250 517 Charlotte, NC $340 518 Greensboro, NC $260 519 Charleston, SC $250 520 Augusta, GA $250 521 Providence, RI $250 522 Columbus, GA $250 523 Burlington, VT $606 524 Atlanta, GA $602 525 Albany, GA $250 526 Utica, NY $250 527 Indianapolis, IN $490 528 Miami, FL $272 529 Louisville, KY $372 530 Tallahassee, FL $250 531 Tricities, VA-TN-KY $266 532 Albany, NY $534 533 Hartford, CT $424 534 Orlando, FL $354 535 Columbus, OH $326 536 Youngstown, OH $250 537 Bangor, ME $322 538 Rochester, NY $250 539 Tampa, FL $424 540 Traverse City, MI $286 541 Lexington-Fayette, KY $376 542 Dayton, OH $264 543 Springfield, MA $250 544 Norfolk, VA $330 545 Greenville, NC $250 546 Columbia, SC $250 547 Toledo, OH $284 548 West Palm Beach, FL $250 549 Watertown, NY $250 550 Wilmington, NC $250 551 Lansing, MI $250 552 Presque Isle, ME $250 553 Marquette, MI $250 554 Wheeling, WV $250 555 Syracuse, NY $292 556 Richmond, VA $430 557 Knoxville, TN $272 558 Lima, OH $250 559 Beckley, WV $298 560 Raleigh, NC $338 561 Jacksonville, FL $250 563 Grand Rapids, MI $330 564 Charleston, WV $764 565 Elmira, NY $250 566 Lancaster, PA $332 567 Greenville, SC $362 569 Harrisonburg, VA $250 570 Florence, SC $250 571 Ft Myers, FL $250 573 Roanoke, VA $374 574 Altoona, PA $418 575 Chattanooga, TN $250 576 Salisbury, MD $250 577 Wilkes Barre, PA $540 581 Terre Haute, IN $250 582 Lafayette, IN $250 583 Alpena, MI $250 584 Charlottesville, VA $250 588 South Bend, IN $250 592 Gainesville, FL $250 596 Zanesville, OH $250 597 Parkersburg, WV $250 598 Clarksburg, WV $250 600 Corpus Christi, TX $250 602 Chicago, IL $798 603 Joplin, MO $250 604 Columbia, MO $250 605 Topeka, KS $250 606 Dothan, AL $250 609 St Louis, MO $682 610 Rockford, IL $250 611 Mason City, IA $250 612 Shreveport, LA $348 613 Minneapolis, MN $1,110 616 Kansas City, KS-MO $614 617 Milwaukee, WI $302 618 Houston, TX $534 619 Springfield, MO $552 620 Tuscaloosa, AL $250 622 New Orleans, LA $250 623 Dallas, TX $782 624 Sioux City, IA $350 625 Waco, TX $250 626 Victoria, TX $250 627 Wichita Falls, TX $250   Code   DMA Price 628    Eldorado, AR-LA $250 630 Birmingham, AL $356 631 Ottumwa, IA $250 632 Cape Girardeau, MO $482 633 Midland, TX $250 634 Amarillo, TX $250 635 Austin, TX $250 636 Harlingen, TX $250 637 Cedar Rapids, IA $456 638 St Joseph, MO $250 639 Jackson, TN $250 640 Memphis, TN $392 641 San Antonio, TX $362 642 Lafayette, LA $250 643 Lake Charles, LA $250 644 Alexandria, LA $250 646 Anniston, AL $250 647 Greenwood, MS $250 648 Champaign, IL $414 649 Evansville, IN $320 650 Oklahoma City, OK $552 651 Lubbock, TX $250 652 Omaha, NE $468 656 Panama City, FL $250 657 Ardmore, OK $250 658 Green Bay, WI $306 659 Nashvillle, TN $506 661 San Angelo, TX $250 662 Abilene, TX $250 669 Madison, WI $252 670 Ft Smith, AR $250 671 Tulsa, OK $326 673 Tupelo, MS $250 675 Peoria, IL $250 676 Duluth, MN $280 678 Wichita, KS $304 679 Des Moines, IA $584 682 Davenport, IA $348 686 Mobile, AL $256 687 Bismarck, ND $456 691 Huntsville, AL $250 692 Beaumont, TX $250 693 Little Rock, AR $516 698 Montgomery, AL $250 702 La Crosse, WI $250 705 Wausau, WI $250 709 Tyler, TX $250 710 Hattiesburg, MS $250 711 Meridian, MS $250 716 Baton Rouge, LA $250 717 Quincy, IL $266 718 Jackson, MS $250 722 Lincoln, NE $642 724 Fargo, ND $610 725 Sioux Falls, SD $634 734 Jonesboro, AR $250 736 Bowling Green, KY $250 737 Mankato, MN $250 740 North Platte, NE $250 743 Anchorage, AK $250 744 Honolulu, HI $250 745 Fairbanks, AK $250 746 Biloxi, MS $250 749 Laredo, TX $250 751 Denver, CO $706 752 Colorado Springs, CO $250 753 Phoenix, AZ $448 754 Butte, MT $250 755 Great Falls, MT $250 756 Billings, MT $250 757 Boise, ID $250 758 Idaho Falls, ID $250 759 Cheyenne, WY $250 760 Twin Falls, ID $250 762 Missoula, MT $250 764 Rapid City, SD $250 765 El Paso, TX $250 766 Helena, MT $250 767 Casper River, WY $250 770 Salt Lake City, UT $536 771 Yuma, AZ-CA $250 773 Grand Junction, CO $250 789 Tucson, AZ $250 790 Albuquerque, NM $522 798 Glendive, MT $250 800 Bakersfield, CA $250 801 Eugene, OR $250 802 Eureka, CA $250 803 Los Angeles, CA $1,032 804 Palm Springs, CA $250 807 San Francisco, CA $612 810 Yakima, WA $250 811 Reno, NV $250 813 Medford, OR-CA $250 819 Seattle, WA $580 820 Portland, OR $520 821 Bend, OR $250 825 San Diego, CA $250 828 Salinas, CA $250 839 Las Vegas, NV $250 855 Santa Barbara, CA $250 862 Sacramento, CA $520 866 Fresno, CA $250 868 Redding, CA $250 881 Spokane, WA $452 Optional:  Understanding U.S. Consumers handbook  —  $50.00 (+ $5.00 shipping charge*)   * UPS Ground, within U.S. only; allow 5 to 6 business days for delivery. International shipping via Federal Express is available for an additional charge.

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