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GeoVALS™ Data Package — Metropolitan Statistical Area (MSA)

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License Agreement
When you purchase this GeoVALS™ data package, you receive an electronic file containing the VALS™ distribution data for the U.S. residential ZIP codes within the Metropolitan Statistical Areas (MSAs) you select. The data is presented in Excel spreadsheets (view sample). Prices are based on the number of ZIP codes included in each MSA.   Download the MSA Price List (Microsoft Excel file).

For greater insight into the VALS segments, add a copy of Understanding U.S. Consumers to your order. This 50-page handbook published by the VALS team will help you better understand the psychological attributes that underlie consumer decision making. It includes detailed descriptions of the eight VALS types, characteristic attitudes and behaviors corresponding to each segment, and a case study of how a company might use VALS.  Learn more about the handbook...

Is your organization currently a VALS subscriber? If so, contact us to learn about our pricing discounts for clients!

Purchase of the GeoVALS data is contingent upon acceptance of our License Agreement.


MSA Package

Download this MSA Price List
(Microsoft Excel file)
GeoVALS data for ZIP codes within the selected MSAs:
  Code MSA Price
0040 Abilene, TX $250
0120 Albany, GA $250
0160 Albany–Schenectady–Troy, NY $250
0200 Albuquerque, NM $250
0220 Alexandria, LA $250
0240 Allentown–Bethlehem–Easton, PA $250
0280 Altoona, PA $250
0320 Amarillo, TX $250
0380 Anchorage, AK $250
0450 Anniston, AL $250
0460 Appleton–Oshkosh–Neenah, WI $250
0480 Asheville, NC $250
0500 Athens, GA $250
0520 Atlanta, GA $336
0580 Auburn–Opelika, AL $250
0600 Augusta, GA–Aiken, SC $250
0640 Austin–San Marcos, TX $250
0680 Bakersfield, CA $250
0730 Bangor, ME $250
0740 Barnstable–Yarmouth, MA $250
0760 Baton Rouge, LA $250
0840 Beaumont–Port Arthur, TX $250
0860 Bellingham, WA $250
0870 Benton Harbor, MI $250
0880 Billings, MT $250
0920 Biloxi–Gulfport–Pascagoula, MS $250
0960 Binghamton, NY $250
1000 Birmingham, AL $250
1010 Bismarck, ND $250
1020 Bloomington, IN $250
1040 Bloomington–Normal, IL $250
1080 Boise City, ID $250
1122 Boston–Worcester–Lawrence, MA–NH–ME–CT $880
1240 Brownsville–Harlingen–San Benito, TX $250
1260 Bryan–College Station, TX $250
1280 Buffalo–Niagara Falls, NY $250
1305 Burlington, VT $250
1320 Canton–Massillon, OH $250
1350 Casper, WY $250
1360 Cedar Rapids, IA $250
1400 Champaign–Urbana, IL $250
1440 Charleston–North Charleston, SC $250
1480 Charleston, WV $250
1520 Charlotte–Gastonia–Rock Hill, NC–SC $250
1540 Charlottesville, VA $250
1560 Chattanooga, TN–GA $250
1580 Cheyenne, WY $250
1602 Chicago–Gary–Kenosha, IL–IN–WI (CMSA) $712
1620 Chico–Paradise, CA $250
1642 Cincinnati–Hamilton, OH–KY–IN (CMSA) $274
1660 Clarksville–Hopkinsville, TN–KY $250
1692 Cleveland–Akron, OH (CMSA) $302
1720 Colorado Springs, CO $250
1740 Columbia, MO $250
1760 Columbia, SC $250
1800 Columbus, GA–AL $250
1840 Columbus, OH $250
1880 Corpus Christi, TX $250
1890 Corvallis, OR $250
1900 Cumberland, MD–WV $250
1922 Dallas–Fort Worth, TX (CMSA) $516
1950 Danville, VA $250
1960 Davenport–Moline–Rock Island, IA–IL $250
2000 Dayton–Springfield, OH $250
2020 Daytona Beach, FL $250
2030 Decatur, AL $250
2040 Decatur, IL $250
2082 Denver–Boulder–Greeley, CO (CMSA) $274
2120 Des Moines, IA $250
2162 Detroit–Ann Arbor–Flint, MI (CMSA) $552
2180 Dothan, AL $250
2190 Dover, DE $250
2200 Dubuque, IA $250
2240 Duluth–Superior, MN–WI $250
2290 Eau Claire, WI $250
2320 El Paso, TX $250
2330 Elkhart–Goshen, IN $250
2335 Elmira, NY $250
2340 Enid, OK $250
2360 Erie, PA $250
2400 Eugene–Springfield, OR $250
2440 Evansville–Henderson, IN–KY $250
2520 Fargo–Moorhead, ND–MN $250
2560 Fayetteville, NC $250
2580 Fayetteville–Springdale–Rogers, AR $250
2620 Flagstaff, AZ–UT $250
2650 Florence, AL $250
2655 Florence, SC $250
2670 Fort Collins–Loveland, CO $250
2700 Fort Myers–Cape Coral, FL $250
2710 Fort Pierce–Port St. Lucie, FL $250
2720 Fort Smith, AR–OK $250
2750 Fort Walton Beach, FL $250
2760 Fort Wayne, IN $250
2840 Fresno, CA $250
2880 Gadsden, AL $250
2900 Gainesville, FL $250
2975 Glens Falls, NY $250
2980 Goldsboro, NC $250
2985 Grand Forks, ND–MN $250
2995 Grand Junction, CO $250
3000 Grand Rapids–Muskegon– Holland, MI $250
3040 Great Falls, MT $250
3080 Green Bay, WI $250
3120 Greensboro–Winston-Salem–High Point, NC $250
3150 Greenville, NC $250
3160 Greenville–Spartanburg– Anderson, SC $250
3240 Harrisburg–Lebanon–Carlisle, PA $250
3280 Hartford, CT $352
3285 Hattiesburg, MS $250
3290 Hickory–Morganton–Lenoir, NC $250
3320 Honolulu, HI $250
3350 Houma, LA $250
3362 Houston–Galveston–Brazoria, TX (CMSA) $416
3400 Huntington–Ashland, WV–KY–OH $250
3440 Huntsville, AL $250
3480 Indianapolis, IN $250
3500 Iowa City, IA $250
3520 Jackson, MI $250
3560 Jackson, MS $250
3580 Jackson, TN $250
3600 Jacksonville, FL $250
3605 Jacksonville, NC $250
3610 Jamestown, NY $250
3620 Janesville–Beloit, WI $250
3660 Johnson City–Kingsport– Bristol, TN–VA $250
3680 Johnstown, PA $250
3700 Jonesboro, AR $250
3710 Joplin, MO $250
3720 Kalamazoo–Battle Creek, MI $250
3760 Kansas City, MO–KS $342
3810 Killeen–Temple, TX $250
3840 Knoxville, TN $250
3850 Kokomo, IN $250
3870 La Crosse, WI–MN $250
3880 Lafayette, LA $250
3920 Lafayette, IN $250
3960 Lake Charles, LA $250
3980 Lakeland–Winter Haven, FL $250
  Code MSA Price
4000 Lancaster, PA $250
4040 Lansing–East Lansing, MI $250
4080 Laredo, TX $250
4100 Las Cruces, NM $250
4120 Las Vegas, NV–AZ $250
4150 Lawrence, KS $250
4200 Lawton, OK $250
4240 Lewiston–Auburn, ME $250
4280 Lexington, KY $250
4320 Lima, OH $250
4360 Lincoln, NE $250
4400 Little Rock–North Little Rock, AR $250
4420 Longview–Marshall, TX $250
4472 Los Angeles–Riverside– Orange County, CA (CMSA) $1,042
4520 Louisville, KY–IN $250
4600 Lubbock, TX $250
4640 Lynchburg, VA $250
4680 Macon, GA $250
4720 Madison, WI $250
4800 Mansfield, OH $250
4880 Mcallen–Edinburg–Mission, TX $250
4890 Medford–Ashland, OR $250
4900 Melbourne–Titusville–Palm Bay, FL $250
4920 Memphis, TN–AR–MS $250
4940 Merced, CA $250
4992 Miami–Fort Lauderdale, FL (CMSA) $260
5082 Milwaukee–Racine, WI (CMSA) $250
5120 Minneapolis–St. Paul, MN–WI $408
5140 Missoula, MT $250
5160 Mobile, AL $250
5170 Modesto, CA $250
5200 Monroe, LA $250
5240 Montgomery, AL $250
5280 Muncie, IN $250
5330 Myrtle Beach, SC $250
5345 Naples, FL $250
5360 Nashville, TN $250
5520 New London–Norwich, CT–RI $250
5560 New Orleans, LA $250
5602 New York–Northern New Jersey–Long Island, NY $2,014
5720 Norfolk–Virginia Beach–Newport News, VA $250
5790 Ocala, FL $250
5800 Odessa–Midland, TX $250
5880 Oklahoma City, OK $250
5920 Omaha, NE–IA $250
5960 Orlando, FL $250
5990 Owensboro, KY $250
6015 Panama City, FL $250
6020 Parkersburg–Marietta, WV–OH $250
6080 Pensacola, FL $250
6120 Peoria–Pekin, IL $250
6162 Philadelphia–Wilmington– Atlantic City, PA $750
6200 Phoenix–Mesa, AZ $268
6240 Pine Bluff, AR $250
6280 Pittsburgh, PA $540
6320 Pittsfield, MA $250
6340 Pocatello, ID $250
6400 Portland, ME $250
6442 Portland–Salem, OR–WA (CMSA) $280
6480 Providence–Fall River–Warwick, RI–MA $250
6520 Provo–Orem, UT $250
6560 Pueblo, CO $250
6580 Punta Gorda, FL $250
6640 Raleigh–Durham–Chapel Hill, NC $250
6660 Rapid City, SD $250
6680 Reading, PA $250
6690 Redding, CA $250
6720 Reno, NV $250
6740 Richland–Kennewick–Pasco, WA $250
6760 Richmond–Petersburg, VA $250
6800 Roanoke, VA $250
6820 Rochester, MN $250
6840 Rochester, NY $250
6880 Rockford, IL $250
6895 Rocky Mount, NC $250
6922 Sacramento–Yolo, CA (CMSA) $250
6960 Saginaw–Bay City–Midland, MI $250
6980 Saint Cloud, MN $250
7000 Saint Joseph, MO $250
7040 Saint Louis, MO–IL $370
7120 Salinas, CA $250
7160 Salt Lake City–Ogden, UT $250
7200 San Angelo, TX $250
7240 San Antonio, TX $250
7320 San Diego, CA $250
7362 San Francisco–Oakland–San Jose, CA (CMSA) $582
7460 San Luis Obispo–Atascadero– Paso Robles, CA $250
7480 Santa Barbara–Santa Maria– Lompoc, CA $250
7490 Santa Fe, NM $250
7510 Sarasota–Bradenton, FL $250
7520 Savannah, GA $250
7560 Scranton–Wilkes-Barre– Hazleton, PA $250
7602 Seattle–Tacoma–Bremerton, WA (CMSA) $374
7610 Sharon, PA $250
7620 Sheboygan, WI $250
7640 Sherman–Denison, TX $250
7680 Shreveport–Bossier City, LA $250
7720 Sioux City, IA–NE $250
7760 Sioux Falls, SD $250
7800 South Bend, IN $250
7840 Spokane, WA $250
7880 Springfield, IL $250
7920 Springfield, MO $250
8000 Springfield, MA $250
8050 State College, PA $250
8080 Steubenville–Weirton, OH–WV $250
8120 Stockton–Lodi, CA $250
8140 Sumter, SC $250
8160 Syracuse, NY $250
8240 Tallahassee, FL $250
8280 Tampa–St. Petersburg– Clearwater, FL $250
8320 Terre Haute, IN $250
8360 Texarkana, TX–Texarkana, AR $250
8400 Toledo, OH $250
8440 Topeka, KS $250
8520 Tucson, AZ $250
8560 Tulsa, OK $250
8600 Tuscaloosa, AL $250
8640 Tyler, TX $250
8680 Utica–Rome, NY $250
8750 Victoria, TX $250
8780 Visalia–Tulare–Porterville, CA $250
8800 Waco, TX $250
8872 Washington–Baltimore, DC–MD–VA–WV (CMSA) $930
8920 Waterloo–Cedar Falls, IA $250
8940 Wausau, WI $250
8960 West Palm Beach–Boca Raton, FL $250
9000 Wheeling, WV–OH $250
9040 Wichita, KS $250
9080 Wichita Falls, TX $250
9140 Williamsport, PA $250
9200 Wilmington, NC $250
9260 Yakima, WA $250
9280 York, PA $250
9320 Youngstown–Warren, OH $250
9340 Yuba City, CA $250
9360 Yuma, AZ $250


Optional:
 Understanding U.S. Consumers handbook  —  $50.00 (+ $5.00 shipping charge*)
  * UPS Ground, within U.S. only; allow 5 to 6 business days for delivery. International shipping via Federal Express is available for an additional charge.







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