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• Welcome to VALS™ • The VALS™ Types • More about VALS™ • GeoVALS™ • VALS™ Survey • Survey Help / VALS™ FAQ • VALS™ Brochures • Publications GeoVALS™ Data Package — Nationwide  • GeoVALS Home • Other regional packages • What are VALS segments / types? • Which VALS segments should I be targeting? • License Agreement When you purchase this GeoVALS™ data package, you receive a CD-ROM containing the VALS™ distribution data for all 29,446 U.S. residential ZIP codes. The data is presented in Excel spreadsheets (view sample) which are organized into folders on the CD corresponding to U.S. Census Divisions, states, DMAs, and MSAs. With this package, you also receive a complimentary copy of Understanding U.S. Consumers ($50.00 value). This 50-page handbook provides insight into each of the VALS segments and a case study of how a company might use VALS. Is your organization currently a VALS subscriber? If so, contact us to learn about our pricing discounts for clients! Purchase of the GeoVALS data is contingent upon acceptance of our License Agreement. Nationwide Package   $20,000 —  GeoVALS data for all U.S. residential ZIP codes   plus     Complimentary copy of Understanding U.S. Consumers handbook

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