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• Welcome to VALS™ • The VALS™ Types • More about VALS™ • GeoVALS™ • VALS™ Survey • Survey Help / VALS™ FAQ • VALS™ Brochures • Publications GeoVALS™ Data Package — Census Division  • GeoVALS Home • Other regional packages • What are VALS segments / types? • Which VALS segments should I be targeting? • License Agreement When you purchase this GeoVALS™ data package, you receive an electronic file containing the VALS™ distribution data for the U.S. residential ZIP codes within the census divisions you select. The data is presented in Excel spreadsheets (view sample) which are organized into folders on the CD corresponding to the census divisions. Prices are based on the number of ZIP codes included in each census division. Download the Census Division Price List (Microsoft Excel file). For greater insight into the VALS segments, add a copy of Understanding U.S. Consumers to your order. This 50-page handbook published by the VALS team will help you better understand the psychological attributes that underlie consumer decision making. It includes detailed descriptions of the eight VALS types, characteristic attitudes and behaviors corresponding to each segment, and a case study of how a company might use VALS.  Learn more about the handbook... Is your organization currently a VALS subscriber? If so, contact us to learn about our pricing discounts for clients! Purchase of the GeoVALS data is contingent upon acceptance of our License Agreement. Census Division Package Download this Census Division Price List (Microsoft Excel file) GeoVALS data for ZIP codes within the selected census divisions: New England $3,400 Middle Atlantic $7,152 East North Central $9,072     • Connecticut (CT)   • Maine (ME)   • Massachusetts (MA)   • New Hampshire (NH)   • Rhode Island (RI)   • Vermont (VT)     • New Jersey (NJ)   • New York (NY)   • Pennsylvania (PA)     • Indiana (IN)   • Illinois (IL)   • Michigan (MI)   • Ohio (OH)   • Wisconsin (WI) West North Central $9,358 South Atlantic $9,148 East South Central $4,538     • Iowa (IA)   • Kansas (KS)   • Minnesota (MN)   • Missouri (MO)   • Nebraska (NE)   • North Dakota (ND)   • South Dakota (SD)     • Delaware (DE)   • District of Columbia (DC)   • Florida (FL)   • Georgia (GA)   • Maryland (MD)   • North Carolina (NC)   • South Carolina (SC)   • Virginia (VA)   • West Virginia (WV)     • Alabama (AL)   • Kentucky (KY)   • Mississippi (MS)   • Tennessee (TN) West South Central $6,642 Mountain $4,092 Pacific $5,490     • Arkansas (AR)   • Louisiana (LA)   • Oklahoma (OK)   • Texas (TX)     • Arizona (AZ)   • Colorado (CO)   • Idaho (ID)   • Montana (MT)   • Nevada (NV)   • New Mexico (NM)   • Utah (UT)   • Wyoming (WY)     • Alaska (AK)   • California (CA)   • Hawaii (HI)   • Oregon (OR)   • Washington (WA) Optional: Understanding U.S. Consumers handbook  —  $50.00 (+ $5.00 shipping charge*)   * UPS Ground, within U.S. only; allow 5 to 6 business days for delivery. International shipping via Federal Express is available for an additional charge.

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