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GeoVALS™ Data Package — Do-It-Yourself
GeoVALS data is available in several pre-bundled pricing packages which cover a wide range of geographic areas, both large and small. However, if none of our standard bundles fit your needs, you are welcome to customize your own package of GeoVALS data for just the ZIP codes you want to know about. Your GeoVALS data purchase includes an electronic file containing the GeoVALS distribution data formatted in an easy-to-manipulate Excel spreadsheet. Each speadsheet begins with the total U.S. VALS distribution and total regional distribution (for reference), then breaks the data down by individual ZIP codes (view sample). Prices are based on the number of ZIP codes included in your custom package (minimum $250).
Complete the form below, and a member of the VALS team will contact you within two business days to discuss your custom GeoVALS package.
For greater insight into the VALS segments, add a copy of Understanding U.S. Consumers to your order. This 50-page handbook published by the VALS team will help you better understand the psychological attributes that underlie consumer decision making. It includes detailed descriptions of the eight VALS types, characteristic attitudes and behaviors corresponding to each segment, and a case study of how a company might use VALS. Learn more about the handbook...
Is your organization currently a VALS subscriber? If so, contact us to learn about our pricing discounts for clients!
Purchase of the GeoVALS data is contingent upon acceptance of our License Agreement.
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