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• Welcome to VALS™ • The VALS™ Types • More about VALS™ • GeoVALS™ • VALS™ Survey • Survey Help / VALS™ FAQ • VALS™ Brochures • Publications GeoVALS™ Data Package — Statewide  • GeoVALS Home • Other regional packages • What are VALS segments / types? • Which VALS segments should I be targeting? • License Agreement When you purchase this GeoVALS™ data package, you receive an electronic file containing the VALS™ distribution data for the U.S. residential ZIP codes within the states you select. The data is presented in Excel spreadsheets (view sample) which are organized into folders on the CD corresponding to the states. Prices are based on the number of ZIP codes included in each state. Download the State Price List (Microsoft Excel file). For greater insight into the VALS segments, add a copy of Understanding U.S. Consumers to your order. This 50-page handbook published by the VALS team will help you better understand the psychological attributes that underlie consumer decision making. It includes detailed descriptions of the eight VALS types, characteristic attitudes and behaviors corresponding to each segment, and a case study of how a company might use VALS.  Learn more about the handbook... Is your organization currently a VALS subscriber? If so, contact us to learn about our pricing discounts for clients! Purchase of the GeoVALS data is contingent upon acceptance of our License Agreement. Statewide Package Download this State Price List (Microsoft Excel file) GeoVALS data for ZIP codes within the selected states: Alabama (AL) $1,192 Alaska (AK) $362 Arizona (AZ) $596 Arkansas (AR) $1,124 California (CA) $3,170 Colorado (CO) $860 Connecticut (CT) $524 Delaware (DE) $250 District of Columbia (DC) $250 Florida (FL) $1,794 Georgia (GA) $1,346 Hawaii (HI) $250 Idaho (ID) $482 Illinois (IL) $2,478 Indiana (IN) $1,358 Iowa (IA) $1,776 Kansas (KS) $1,352 Kentucky (KY) $1,416 Louisiana (LA) $922 Maine (ME) $820 Maryland (MD) $840 Massachusetts (MA) $978 Michigan (MI) $1,784 Minnesota (MN) $1,696 Mississippi (MS) $748 Missouri (MO) $1,960 Montana (MT) $632 Nebraska (NE) $1,124 Nevada (NV) $256 New Hampshire (NH) $448 New Jersey (NJ) $1,096 New Mexico (NM) $556 New York (NY) $3,144 North Carolina (NC) $1,450 North Dakota (ND) $736 Ohio (OH) $2,018 Oklahoma (OK) $1,168 Oregon (OR) $770 Pennsylvania (PA) $2,912 Rhode Island (RI) $250 South Carolina (SC) $744 South Dakota (SD) $712 Tennessee (TN) $1,180 Texas (TX) $3,428 Utah (UT) $432 Vermont (VT) $488 Virginia (VA) $1,640 Washington (WA) $1,022 West Virginia (WV) $1,180 Wisconsin (WI) $1,436 Wyoming (WY) $276 Optional:  Understanding U.S. Consumers handbook  —  $50.00 (+ $5.00 shipping charge*)   * UPS Ground, within U.S. only; allow 5 to 6 business days for delivery. International shipping via Federal Express is available for an additional charge.

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