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Understanding Crowd Dynamics Researchers are discovering similarities between the way crowds of humans move and the way schools of fish or flocks of birds move. Researchers hope to use the knowledge that they gain from the research for a wide variety of social and business applications, from optimizing advertising to building communities. The concepts that the researchers are working with are already moving into real-world business applications. Boomers Beware Companies planning to leverage spending by U.S. Baby Boomers to build a growth strategy in the coming years will need to plan carefully. Indicators are emerging that many Boomers will not have as much money at their disposal as the experts once believed that they would have. Provenance in the Spotlight Consumers are becoming increasingly concerned about the provenance of the products they buy as they discover what they've given up in exchange for low prices. A new premium on provenance is emerging as consumers reprioritize their purchase patterns around health, safety, authenticity, and environmental and political concerns.
The VALS™ Program participates with other SRI Consulting Business Intelligence programs in an environmental scanning process. The scanning process brings together experts in a variety of fields to gather early signals of change within culture, commerce, and technology. The scanning process assesses possible patterns of change and provides companies with the lead time to take advantage of marketplace changes. The items in VALS™ Scan come from a larger set of signals of change because they may have special relevance to marketers. We are always interested in client feedback. Clients may contact offices in Menlo Park, California: +1 650 859 4600; fax: +1 650 859 4544; Croydon, England: +44 (0) 20 8686 5555, fax +44 (0) 20 8760 0635; and Tokyo, Japan: +81 3 3222 6501, fax: +81 3 3222 6508. |
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