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The Pampered Generation The parents of many young adults are assisting in the development of their children's careers by actively participating in the kids' job searches, salary negotiations, and job-acceptance decisions. Observers argue that such pampering will lead to unrealistic expectations that other parties (including employers) will have to take into account when dealing with members of this younger generation. The phenomenon is already affecting corporate human-resource departments in their attempts to recruit young talent. Human Behavior on Cue Independent research initiatives are indicating that nonobvious, minute cues can have a substantial subconscious impact on people's behavior. The findings challenge the notion that deliberate, conscious decision-making processes are the primary drivers of consumer behavior. The Recipe for Innovation Innovation is rapidly becoming the single most important means of establishing competitive advantage for both companies and countries, which means that even marginal advances in understanding the inscrutable process can provide worthwhile returns.
The VALS™ Program participates with other SRI Consulting Business Intelligence programs in an environmental scanning process. The scanning process brings together experts in a variety of fields to gather early signals of change within culture, commerce, and technology. The scanning process assesses possible patterns of change and provides companies with the lead time to take advantage of marketplace changes. The items in VALS™ Scan come from a larger set of signals of change because they may have special relevance to marketers. We are always interested in client feedback. Clients may contact offices in Menlo Park, California: +1 650 859 4600; fax: +1 650 859 4544; Croydon, England: +44 (0) 20 8686 5555, fax +44 (0) 20 8760 0635; and Tokyo, Japan: +81 3 3222 6501, fax: +81 3 3222 6508. |
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