Advanced Search

• Welcome to VALS™ • The VALS™ Types • More about VALS™ • GeoVALS™ • VALS™ Survey • Survey Help / VALS™ FAQ • VALS™ Brochures • Publications VALS™ Applications Commercialization VALS™ facilitates successful product launches and helps avoid costly mistakes. Understanding the needs of different consumer groups guides new product and services development.   • Ideation Brainstorm new product ideas, business models, and future scenarios.   • Entry-Stage Targeting Identify if a market exists for a product or service, then size the market.   • Concept Testing Validate the potential of new ideas among people most likely to buy.   • Focus Groups Recruit focus groups based on people with like motivations to capture clearer insight.   • Features and Benefits Design features and benefits to appeal to innovators and early adopters.   • Business Partnerships Evaluate which business partners will prove to be the best match.   • Distribution Channel Select the most appropriate distribution channels or retail outlets. Representative Commercialization Projects  >> Positioning VALS identifies which market opportunities are strongest. Relating features and benefits to distinct segment needs clarifies strategies for targeting and expansion.   • Competitive Analysis Locate core customers and competitors.   • Brand Differentiation Understand the motivation behind a purchase decision to ascertain key points of differentiation among brands.   • Customer Retention Evaluate the relative opportunity between current and potential customers and design effective retention strategies for core customers.   • Proprietary Research Include the VALS survey in proprietary research studies to magnify learning.   • Bridge Data Sets Create a bridge to other research studies that have included VALS.   • Product Life Cycle Track and manage brand profitability by including VALS in ongoing studies. Representative Positioning Projects  >> Communications VALS shows you how to craft more effective messaging campaigns. Understanding what motivates consumers illuminates how to speak to them in ways that will initiate action.   • Selling Proposition Define more compelling selling propositions linked to enduring motivations.   • Brand Personality Nurture an attractive brand personality by understanding consumer preferences.   • Creative Development Use language and images that resonate with each segment.   • Message Placement Evaluate opportunities for message placement via insight into segment lifestyles.   • Media Preferences Select media with larger audiences of the desired target. Representative Communications Projects  >>

Contact Us / Become a Client   (Korean Inquiries)   (Japanese site) Privacy Policy Sign up for SRIC-BI News, a free newsletter! © 2001–08 by SRI Consulting Business Intelligence. All rights reserved. Unauthorized use or reproduction of all or any part of this document is prohibited. webmaster@sric-bi.com.