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VALS
• Welcome to VALS™
• The VALS™ Types
• More about VALS™
• GeoVALS™
 • VALS™ Survey
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VALS™: The Psychology of Markets

VALS™ provides product designers and marketers with a lens to view the consumer marketplace—a lens that enables real-world, real-time decisions. Download the VALS brochures (pdf format) for more information about the program.

  • VALS Brochure

• VALS Framework and Segment Descriptions

• Family of Products

• GeoVALS™
 • Applications

• VALS and Custom Research

• Partnerships

• Scarborough Research and VALS:
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