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Your VALS™ Type in Context Each of us is an individual. Yet each of us also has personality traits, attitudes, or needs that are similar to those of other people. VALS™ measures the underlying psychological motivations and resources that many consumers share that predict each group's typical choices as consumers. On this basis, we present you with information about your VALS type. You may find that some of the details in your VALS description are not like you at all. But don't judge too quickly. The details that are literally unlike you may identify a basic tendency that you express in some other way. Your VALS type implies that you will share many attributes with others of the same type. It does not imply that you will resemble them in all your behavior. The description that we provide you should form an overall portrait that, as a whole, reflects you as an individual fairly well. |
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