 |
|
|
|
|
|
|
|
|
 |
||||||||
 |
 |
|
||||||
 |
||||||||
 |
 |
 |
 |
 |
 |
|||
|
||||||||
|
 |
|
Innovators Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services. Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life. Looking for more detail about this and other VALS types? Visit the VALS Store to read about our special handbook designed for students, professors, and anyone else who is interested in learning a little bit more about the psychological attributes and demographics that underlie consumer decision making. |
 |
|
||||||||||||
(Korean Inquiries)
(Japanese site)