| VALS™ Handbook (Choose individual sections [below], or download the complete handbook.) | |
| VALS Questionnaire User's Manual | |
| Communicating With The VALS Types: Power Words | |
Reports
| We Are What We Eat | June 2008 | |
| Let's Go Shopping | March 2008 | |
| Technology Survey of College Students: Highlights | February 2008 | |
| White Paper: Benchmarks and Trends in Landline, Cell-Phone, and Internet Coverage of U.S. Adults | November 2007 |
VALS™ Scan
Periodic future trends newsletter


