Tools

	VALS™ Handbook   (Choose individual sections [below], or download the complete handbook.)
	Getting Started VALS Framework VALS Applications Custom Research Communication with VALS GeoVALS™ The VALS Segments Innovators Thinkers Believers Achievers Strivers Experiencers Makers Survivors Demographic Profiles of the VALS Segments VALS Questionnaire
	VALS Questionnaire User's Manual
	Communicating With The VALS Types: Power Words

---

Reports

	We Are What We Eat	June 2008
	Let's Go Shopping	March 2008
	Technology Survey of College Students: Highlights	February 2008
	White Paper: Benchmarks and Trends in Landline, Cell-Phone, and Internet Coverage of U.S. Adults	November 2007

---

VALS™ Scan
Periodic future trends newsletter

	Internet Ads: A Hindrance or a Help? • Second Incomes • Online Behavior Alters Offline Behavior	May 2008
	Designing a Competitive Advantage • The New Luxury Item: Food • Innovation Ecologies	February 2008
	The Pampered Generation • Human Behavior on Cue • The Recipe for Innovation	November 2007
	Understanding Crowd Dynamics • Boomers Beware • Provenance in the Spotlight	September 2007