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VALS
• Welcome to VALS™
• The VALS™ Types
• More about VALS™
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 • VALS™ Survey
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More about VALS™

 
  • The VALS™ Store
    		•
      Find more information about VALS and consumer behaviors for students, professors, and the general public.
     
  • VALS™ for Education Newsletter
    		•
      Sign up for this periodic e-mail newsletter which announces special VALS materials for academic professionals (for example, the Understanding U.S. Consumers handbook).
     
  • Applications of VALS™
    		•
      Read about how VALS can work in real-world applications.
     
  • Representative Projects
    		•
      See what VALS has done for businesses in the past.
     
  • GeoVALS™
    		•
      Enhance the power of VALS by incorporating geographic statistics.
     
  • Japan-VALS™
    		•
      Learn about VALS for the Japanese marketplace.
     
  • CAT: Consumer Acceptance of Technology
    		•
      Identify early adopters of new technology and develop strategies for managing an innovation's life cycle.
     
  • VALS™ Survey
    		•
      What's your VALS type? Take the survey and find out!
     
  • Permission to Reprint VALS™ Information
    		•
      Get permission to use The VALS Framework (or other VALS info) in your own publication.


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