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Publications


 
  • VALS™ Licensee Clients
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      Publications and tools for standard VALS licensee clients only. Includes the VALS™ Handbook, the Questionnaire Users Manual, a variety of published VALS reports, and more.
     
     
  • Scarborough Research Clients
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      Publications for Scarborough/VALS clients only. Includes the VALS™ Handbook for Scarborough Users, the Scarborough Research and VALS Information Sheet, and Using VALS™ to Design and Deliver Messages.
     
     
  • The VALS™ Store
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      More information about VALS and consumer behaviors for students, professors, and the general public.


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