 |
|
|
|
|
|
|
|
|
 |
||||||||
 |
 |
|
||||||
 |
||||||||
 |
 |
 |
 |
 |
 |
|||
|
||||||||
|
 |
|
Thinkers Thinkers are motivated by ideals. They are mature, satisfied, comfortable , and reflective people who value order, knowledge, and responsibility. They tend to be well educated and actively seek out information in the decision-making process. They are well-informed about world and national events and are alert to opportunities to broaden their knowledge. Thinkers have a moderate respect for the status quo institutions of authority and social decorum, but are open to consider new ideas. Although their incomes allow them many choices, Thinkers are conservative, practical consumers; they look for durability, functionality, and value in the products they buy. Looking for more detail about this and other VALS types? Visit the VALS Store to read about our special handbook designed for students, professors, and anyone else who is interested in learning a little bit more about the psychological attributes and demographics that underlie consumer decision making. |
 |
|
||||||||||||
(Korean Inquiries)
(Japanese site)