At a Glance: Key Conference Facts

• Approximately 150 people in attendance at this two-day U.K. conference at Coventry University's "TechnoCentre"—also home of the university's Serious Games Institute
• First U.K. conference to focus on virtual worlds for serious applications (though the next is close behind: Virtual Worlds Forum Europe on 24 and 25 October in London)
• Keynotes from Christian Renaud of Cisco and Tim Foresman of Digital Earth
• Other organizations presenting: PA Consulting, Blitz Games, Forterra, Linden Lab, IBM, Giunti Labs, SmartLab, Ambient Performance, Logicom, and Stanford Medical School
• Full program available at www.seriousvirtualworlds.net
• Presentations and video available at www.seriousgamesinstitute.co.uk/media.aspx?item=90

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Table of Contents

At a Glance			2
	Key Conference Facts		2
Selected Observations			3
	A Diverse, Early-Stage Market		3
	Divide between Experts and Novices		4
	Room for Improvement		5
	Realism Matters—to Some People		6
Selected Presentations Summaries			7
	Cisco: Christian Renaud		7
	PA Consulting: Claus Nehmzow		9
	Linden Lab: Jim Purbrick		10
	Wheelies: Simon Stevens		11
	IBM: Roo Reynolds		12

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