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Wireless Futures: Chaos and Opportunity
SRIC-BI has started a new research and advisory program that will help businesses make sense of the chaotic wireless marketplace. The program takes as its starting point the idea that disruptive wireless technologies beyond 3G are creating new opportunities for profit and changing the way that businesses make decisions. As an extension of SRIC-BI's leading Digital Futures Program, Wireless Futures leverages the extensive knowledge base developed by SRIC-BI's expert technology-industry analysts. Download the Wireless Futures Brochure.
Changing Expectations and Disruptions from Non-3G Technologies
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Industry Must Enable More Diverse Applications
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M2M = machine to machine; P2P = person to person; M2P/P2M = machine to person/person to machine
Source: SRIC-BI |
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Mobile telephony is just one part of a much larger universe of wireless opportunity, and mobile phone technologies—including 3G technologies—are not the only enablers for wireless business opportunities. Delays in the deployment of 3G technologies have opened windows of opportunity for non-3G technologies, especially in the United States, where 3G has been slow to appear and where advanced non-3G technologies have developed quickly.
Many small companies are now developing technologies that threaten to disrupt "official" 3G roadmaps, and Intel's commitment to WiMax is a key indicator that even large companies aim to break open new non-3G markets.
The wireless marketplace in the United States borders on chaos. Businesses that hope to profit from U.S. markets must monitor a great many developments. But wireless opportunities exist even in more ordered markets, such as in East Asia and Europe. Many of those opportunities—home networking, wireless enterprises, pervasive computing, and machine-to-machine communications—are not addressed by 3G mobile-phone technologies. Here are some worldwide non-3G developments that businesses need to act on now:
- Unlicensed spectrum reduces the cost of entry into new markets.
- Multihop and mesh networks extend the reach of wireless networks without
requiring huge investment in infrastructure.
- Wi-Fi Handsets with VoIP (voice over Internet protocol) dramatically reduce
telecommunications costs and provide cordless connectivity, without the burden of
cellular phone service.
- WiMax, MobileFi, and other wide-area wireless technologies will compete against
3G services.
- Ultra-wide-band (UWB) technologies enable wireless home networks to carry video
along with data and voice.
- Short-range technologies other than Bluetooth—such as Near Field
Communications (NFC), Dedicated Short Range Communications (DSRC), and
ZigBee—enable personal wireless peripheral devices and connected cars.
- Noncellular wireless networks provide innovative networks for the factory floor and
wide-area remote telemetry for agriculture, energy, public safety, military, and other
organizations.
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Companies that have been disappointed in their efforts to profit from wireless data—and companies that have had a hard time entering markets that are dominated by the leading 2G/3G suppliers—are wise to study these new growth opportunities. Companies that are leaders in cellular services, equipment, and technology would be wise to learn what innovators and competitors are doing to try to capture markets that 3G was supposed to inherit.
What do Wireless Futures sponsors receive?
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Contact us today for more information about becoming a Wireless Futures sponsor.
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