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Data-Mining Venture   Sensor-Technology– Ventures Launch   Semiconductor Process-Control Strategy   Consumer-Electronics Product Test   Novel Technology   Technology and Market Assessment   Opportunity Discovery   Innovation and Commercialization   Consumer Demand   Scenario Planning   Strategy   Intelligence   Technology Management   Learning Strategy Even strong companies will fade if they do not produce a steady stream of innovations or if they fail to commercialize opportunities in a timely fashion. Often the reason is that widely accepted principles of good management are, in fact, only situationally appropriate. The "way that the world works" in innovation and commercialization is simply different from tactical market competition. For large organizations, alternative principles are necessary. SRIC-BI can aid you in understanding and harnessing alternative principles of innovation and commercialization, such as "go ugly early." In addition, with our specialized tools and experience in innovation and commercialization, we can support you in your important efforts. SRIC-BI's experts in innovation and commercialization can help your company work through the inherently messy processes and create new business opportunities. Case Studies Data-Mining Venture For a major oil company, SRIC-BI helped spin out an independent data-mining venture by: Participating as a member of the initial venture team Developing market, competitive, and value assessments Integrating product design and business model Packaging the overall business case for management approval. Sensor-Technology–Ventures Launch For a national oil company, SRI/SRIC-BI helped develop and launch a new business venture based on sophisticated sensor technology. Working jointly with the client, we: Refined the ideas and identified appropriate targets and critical applications Conducted market, competitive, and value assessments Created and developed new technology and IP. Semiconductor Process-Control Strategy As part of a strategic-direction engagement for a semiconductor-equipment manufacture, SRIC-BI helped promote an advanced process-control initiative by: Testing initial ideas and surfacing alternative targets and applications Developing initial market, technical, customer, competitive, and value assessments Identifying potential alliance and acquisition targets Developing strategic business case for management approval and sponsorship. Consumer-Electronics Product Test For a major consumer-electronics company, SRIC-BI assisted in designing and conducting the beta test for a specific voice-activated product by: Conducting extensive customer assessment using VALS™ and focus groups Identifying key features and functionalities for product design Testing the product with customers Finding the best match between venue, logo, and product features. Novel Technology For a technology subsidiary of a Fortune 50 consumer-products company, SRIC-BI: Helped generate new product ideas around its novel technology Defined new applications Identified potential customers Qualified broad markets Detailed product profiles Compared products with competition. As a result, the two-year old R&D program terminated before going through expensive technical development. Relevant Research Programs

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