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As companies zero in on promising new business opportunities, they hire us to flesh out their analyses with detailed technology and market assessments. With access to extensive technical and market expertise in SRIC-BI's research programs, we provide focused independent assessments using best-practices research techniques.
Your company may simply need a quick overview of a market or technology, or you may want a more detailed understanding of the regulatory issues, market demand, competitive landscape, or technology prospects in a new business area. In any event, you can expect to walk away with a report that is full of quantitative detail and easy to digest—and that allows you to take the next step with confidence.
Typical Client Issues
- What markets exist for our new product or service, and what is the market demand?
- What competing technologies are likely to emerge, and what technical barriers will we have to overcome?
- What business, technological, economic, and regulatory discontinuities should we prepare for?
- What is the structure of the industry we want to enter, and how does it operate?
- How do successful businesses operate?
- What new entrants, competitors, technologies, and products can we anticipate?
- What are the implications of our proposed investment
- Where will we find the best information in the future, and how should we use it?
SRIC-BI experts work hard to make their technology and market assessments relevant to your needs by offering hard numbers and cogent analysis and by seeking to resolve the issues that pose the greatest threat to your success.
Case Studies
Entry into the Nonmedical Diagnostics Business
A U.S. specialty-chemicals company asked SRIC-BI to assist it in formulating a plan for an initial entry into a nonmedical diagnostics business. SRIC-BI worked with the client for five months to:
- Define the market segments and dynamics of nonmedical diagnostics businesses
- Estimate the size and growth rates of these segments
- Analyze the nature of the competitive landscape
- Develop a selected list of business opportunities
- Profile the business opportunities regarding market size and dynamics, migration potential, technology trends and sources, unmet market needs, and competitive dynamics.
The client is using the results of this project to implement an entry strategy. |
Development of Telematics Products and Services in 2005
SRIC-BI provided project assistance to a global automotive company in planning its intelligent transportation system (ITS) products and service offerings in 2005 on the basis of underlying enabling technologies likely to be available at that time. SRIC-BI provided the company with its view of the telematics market and strengths in Europe, the United States, and Japan/Korea and listed (with reasoning) technology providers with which the company should consider partnering for critical elements to support telematics services. SRIC-BI profiled the short-listed companies, indicating the likelihood of partner potential, IP position, and so forth. As a result of the project, the company is reassessing its links with its existing technology providers. |
Market Outlook for Steel Cord
For a European tire manufacturer, SRIC-BI analyzed the market development for steel cord over ten years. SRIC-BI assessed the steel-cord market, looking at changing demand factors, including the development of the Chinese market, regulatory changes such as legislation concerning tire-pressure–monitoring systems and run-flat tires, and the threat from competing materials technologies. We analyzed technical advantages and the likely evolution of competing technologies in terms of cost and installed manufacturing capacity. The client used the results from these findings in its planning process for steel-cord manufacture. |
U.S. Optics Research Survey
To remain competitive and develop new markets, the client wanted to focus on applying new technology to its existing products and also to determine how new technology could support future products. To assist the client in this effort, SRIC-BI conducted a survey of U.S. technology opportunities in support of the client's current products and potential future products. For specific product/technological issues, the survey identified companies that were actively developing solutions and then compared their technological solutions. |
Relevant Research Programs
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(Korean Inquiries)
(Japanese site)