Periodically, SRIC-BI selects an article or publication from its collection of recent research and makes that article available to the public. Although the full text of most SRIC-BI publications is restricted to sponsoring clients only, anyone is welcome to browse these featured articles. Featured content is usually announced in SRIC-BI News, our free e-mail newsletter highlighting recent publications and SRIC-BI events.

2008

• Virtual-Worlds and Collaborative-Work Survey Report
  Virtual-Worlds Consortium, March 2008
  A wide range of applications and uses of virtual worlds (VWs) by consumers and enterprises have emerged in the past couple of years. The survey that this report describes focuses on one broad use category: collaborative work. The survey gained views and perspectives from a wide range of users of VWs on a number of issues and developments relating to the current and future role of VWs in collaborative work. The survey was recently designed and conducted by SRIC-BI's Virtual-Worlds Consortium for Innovation and Learning (VWC) in collaboration with three other organizations that focus on virtual worlds. The report contains summary findings and comments and observations by SRIC-BI's VWC team as well as answers to the questions in the survey.     Download the free report: Virtual Worlds and Collaborative Work: Survey Results

2007

• Women Speak Out
  VALS, November 2007
  Women represent 52% of all U.S. adults and 54% of voters. Although some women have fought for women’s rights, others have chosen to remain in roles similar to those of their mothers. Regardless of age or the age cohort (such as Baby Boomers) to which they belong, women represent a diverse yet powerful voice in shaping the consumer market, popular culture, public policy, and government. Learn more about how women differ from each other, the events that have shaped women’s life view, and how women define success. We invite you to download this free report about these important consumers.

2006

• GeoVALS™: Connecting Motivations with Geography
  VALS, August 2006
  GeoVALS provides distributions of each of the eight VALS types for residential zip codes and block groups in the United States. This GeoVALS report, originally designed as a PowerPoint presentation, highlights topline findings from analysis conducted by the VALS research director, Dr. Cheri Anderson. For example, comparisons between 1999 and 2004 data provide insights about the potential impact of migration on consumer markets. Comparisons of VALS distributions by geography such as Designated Market Areas (DMA) or Metropolitan Statistical Areas (MSA) with the national VALS distribution point out potential marketing opportunities.
• Search-and-Select Advertising
  Scan, SoC159, March 2006
  In its use of keyword-driven advertising links, Google has proved that moving away from traditional push advertising on the Web (such as banner ads or pop-ups) can generate interest among consumers and provide a healthy revenue stream. Other companies are now trying to extend Google's idea of giving consumers control over the advertising messages they receive. In current search-and-select advertising experiments, consumers can obtain toll-free phone numbers of local businesses on results pages, search for products featured in hit movies, and access podcasts that mix content and promotion.