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Of Interest...
- SRIC-BI's CEO Interviewed for USA Today Article
USA Today recently interviewed Bill Guns, president and CEO of SRIC-BI, for an article about climate change. Guns based his comments on research from SRIC-BI's VALS™ program. In this research, VALS explains and predicts what will motivate people to make personal and lifestyle changes that will positively affect the environment.
Read the full article on USA Today's web site >>
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Recently Published...
- Recently Updated Explorer Technology Maps:
— Membrane Separation (April 2008)
— Flat-Panel Displays (April 2008)
— Biopolymers (April 2008)
— Nanomaterials (April 2008)
— Knowledge-Management Tools (April 2008)
— Novel Ceramic/Metallic Materials (March 2008)
- April 2008 Scan™ Monthly
Developments in technology, market, and management topics and advance warning of transformative trends.
- April 2008 Explorer Viewpoints
The latest developments in technology areas that have strong business commercialization opportunities for the future.
- Virtual Worlds Viewpoints (April 2008)
Second Life behind the Firewall: Areas to Monitor in the Technology Map highlights secure virtual worlds, interfaces to enterprise applications, and the performance of Second Life as key issues affecting the further commercialization of virtual worlds. A recent announcement that IBM and Linden Lab will enable companies to host regions of the Second Life Grid behind their firewalls has impact on all these issues. This Viewpoints provides analysis of the development.
- The MacroMonitor Report on America's Affluent: 2006-07 Demographic and Financial Profile (2006–07 MacroMonitor Affluent Report)
This MacroMonitor Affluent analysis volume provides a unique perspective on the financials and demographics of the more than 28 million U.S. households that qualify as Affluent. Using trend information from prior MacroMonitor surveys, this report provides baseline information about the changes in demographic composition and the shift in financial activities for the Affluent market.
- Virtual Worlds and Collaborative Work: Survey Results (VWC Report, March 2008)
A wide range of applications and uses of virtual worlds (VWs) by consumers and enterprises have emerged in the past couple of years. The survey in this report focuses on one broad use category—collaborative work—and finding views and perspectives from a wide range of active users of VWs on a number of issues and developments relating to the current and future role of VWs in collaborative work.  Download the free report: Virtual Worlds and Collaborative Work: Survey Results
- Let's Go Shopping (VALS™ Report, March 2008)
At least in part because of high fuel and food prices, some consumer groups reduced retail spending well in advance of policy makers' acknowledgment of a softening economy. This report chronicles the buying behaviors of the eight VALS™ consumer groups from September 2005 to April 2007, the period leading into the economic downturn.
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