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In this issue:

   * The Future of Mobile Games
   * Privacy Concerns in Consumer Marketing
   * Financial Services for the Post Retirement Life Stage
   * Signals of Change
   * Update: Next-Generation Technologies
   * Genomics Research Processes
   * RFID in the Value Chain
   * Learning-on-Demand Meeting in Europe
   * Explorer's Expanded Technology List

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(Full text of SRIC-BI publications is available to
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---------------------
 Recent Publications
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The Future of Mobile Games

Mobile-network operators are seeking to boost revenue by 
promoting downloadable mobile games. However, most 
mobile-games markets (outside Asia) remain immature, and 
numerous unresolved issues linger. Network operators need 
to work closely with third-party content providers if they 
are to capture sufficient revenue. In addition, questions 
remain about the future uses of mobile games, the types of 
platforms they will run on, and the potential audience for 
the games. (Mobile Games)
http://www.sric-bi.com/DF/summaries/MobileGames2004-03.shtml


Privacy Concerns in Consumer Marketing

As marketers increasingly harness technology to aggregate 
vast quantities of consumer, demographic, and product 
data, consumers are organizing to protect their personal 
information and stave off unwanted marketing messages. 
However, even as regulators act on consumers' concerns, 
wise companies will be able to protect their brands' 
reputation and hold on to consumers' trust by pursuing 
measures such as permission-based advertising and 
techniques for identifying receptive consumers. (Privacy 
Concerns in Consumer Marketing)
http://www.sric-bi.com/Scan/ScanMonthly/SM013.shtml#D04-2463


Financial Services for the Post Retirement Life Stage

In the twenty-first century, financial-services providers 
need to redefine retirement, considering the so-called 
Post Retirement Life Stage when people can no longer take 
care of their own needs and must rely on others to care 
for them and make decisions for them. Financial 
institutions that understand the financial needs, 
behaviors, and attitudes of people in this Life Stage will 
be able to offer suitable products and services. Moreover, 
they can prepare to serve Boomer post retirees in the 
future. (Redefining Retirement: The Post Retirement Life 
Stage)
http://www.sric-bi.com/CFD/MRsummaries/MR.VI-07.shtml


Signals of Change

Neuromarketers are using brain-imaging techniques to look 
for a "buy" button in the human brain, but the complexity 
of mental processes makes this task challenging at best. 
The March 2004 issue of Scan Monthly explores this signal 
of change, along with topics such as strategies for 
handling data overload, the actuarial implications of new 
genetic information in health care, and the blurring 
boundaries between animate and inanimate processes and 
entities. (Scan Monthly, March 2004) 
http://www.sric-bi.com/Scan/ScanMonthly/SM013.shtml#SoCs


Update: Next-Generation Technologies

New technologies can offer companies future business 
opportunities or challenge existing businesses. The 
recently updated Next-Generation Technologies report 
covers seven advanced technologies that will have major 
long-term commercial impacts on industrial competitiveness 
in the next 5 to 20 years: bioelectronics, regenerative 
medicine, self-repairing structural materials, carbon 
nanotubes, micro energy sources, affective computing, and 
optical data processing.
http://www.sric-bi.com/Explorer/NGTabout.shtml


Genomics Research Processes

Work in genomics could change the nature of research and 
alter product-development processes in the pharmaceutical, 
food, and chemical industries. However, slow progress 
toward commercial goals is causing research policy makers 
to reexamine the research process itself. A host of 
innovative solutions are emerging, including 
standardization of data, use of new research methods and 
discovery tools, and multidisciplinary approaches. (Beyond 
the Human Genome Project: Science and Technology Update)
http://www.sric-bi.com/Scan/ScanMonthly/SM013.shtml#D04-2465


RFID in the Value Chain

Radio-frequency-identification (RFID) technology is well 
on its way to a permanent place in manufacturing, process 
industries, supply-chain management, and logistics 
applications. However, once a sufficient infrastructure 
has emerged for these applications, RFID will find its way 
into the broader value chain, expanding into postpurchase 
applications such as security, safety, anticounterfeiting, 
data-mining, medical, and consumer applications. (Beyond 
the Supply Chain: RFID in the Value Chain)
http://www.sric-bi.com/Scan/ScanMonthly/SM013.shtml#D04-2462


Learning-on-Demand Meeting in Europe

The Learning-on-Demand Program recently held a meeting in 
Zurich, Switzerland, to discuss current issues in 
eLearning. Presentations focused on three major themes: 
the future of eLearning standards and the implications for 
learners and vendors, integration of eLearning and 
knowledge management, and efforts to define and ensure 
quality in learning. (Learning-on-Demand European Meeting 
Summary)
http://www.sric-bi.com/LoD/meetings/2004-02-16.shtml


--------------
 SRIC-BI News
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Explorer's Expanded Technology List

Explorer just added five new technology areas to its 
monitoring service: mobile data, nanobiotechnology, 
nanoelectronics, nanomaterials, and 
radio-frequency-identification technologies. Explorer 
analysts will track activities in these areas and alert 
clients to developments of commercial significance in 
monthly Viewpoints, which now appear on each technology's 
Web page.
http://www.sric-bi.com/Explorer/WhatsNew.shtml



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