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In this issue:

  * Audiences for Advertising
  * Commercial Energy Solutions in the Earth's Biosphere
  * Computers That Read Human Behavior
  * New Applications for Speech Technologies
  * Best Practices in eLearning
  * Online Dispute Resolution
  * Biodegradable Plastics
  * Signals of Change
  * eLearning Futures in Edinburgh


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(Full text of SRIC-BI publications is available to
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---------------------
 Recent Publications
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Audiences for Advertising

Yahoo, Google, and other suppliers of interactive 
technology are generating billions of dollars of revenue 
by running advertising that engages consumers. Yet some 
advertising--particularly spam--has the opposite effect, 
enraging consumers. No one is yet sure how audiences' 
attitudes toward advertising will evolve, particularly as 
technologies allow them to filter out ads. The latest 
Digital Futures report offers four scenarios of the future 
of advertising to help businesses plan for a range of 
consumer responses. (Future Audiences for Advertising: 
Enraged or Engaged?)
http://www.sric-bi.com/DF/summaries/FutureAdv2004-05.shtml


Commercial Energy Solutions in the Earth's Biosphere

Physicist Freeman Dyson speculates that single-molecule 
DNA-sequencing systems offer the only real and 
cost-effective means of extending Moore's law in biology. 
The application of Moore's law to DNA-sequencing 
technology would make the sequencing of the biosphere 
technically feasible within 30 years, possibly uncovering 
new raw materials with potential for alternative energy 
solutions. The first step of this task is enormous, 
however, requiring identification of 10 million organisms 
and their 10 quadrillion base pairs. (May 2004 
Nanobiotechnology Viewpoints)
http://www.sric-bi.com/Explorer/NB.shtml


Computers That Read Human Behavior

A key promise of pervasive computing is the ability of 
computing systems to interpret human behavior. The most 
forward-looking pervasive-computing environments pair 
computers seamlessly with humans, with human users unaware 
that they are even using computers. Eventually, 
pervasive-computing environments will be able to 
anticipate users' needs by interpreting their moods and 
understanding their commands. (May 2004 Pervasive 
Computing Viewpoints)
http://www.sric-bi.com/Explorer/PVC.shtml


New Applications for Speech Technologies

Some speech technologies, such as automatic voice 
recognition and speech-to-text technology, have already 
carved out valuable markets, but recent advances are now 
catapulting speech technologies into a range of new 
applications, including some end-consumer markets. 
Developments such as speechless speech recognition, speech 
mining, speech-to-speech translation, and advanced 
navigation via speech all promise to increase the 
usability of speech technologies. (Advances in Speech 
Technologies: Pointing the Way to New Applications)
http://www.sric-bi.com/Scan/ScanMonthly/SM015.shtml#D04-2470


Best Practices in eLearning

A successful eLearning implementation requires more than 
selecting suitable technology and finding good content. 
Today, the most successful companies are also looking for 
a balanced mix of formal and informal content, taking a 
global view of their eLearning and learning investments, 
and pursuing ongoing practices that provide value for 
money. Moreover, to turn best practices into business 
results, companies need to embrace a methodology for 
improving performance. (Best Practices in eLearning)
http://www.sric-bi.com/LoD/summaries/BestPrac2004-05.shtml


Online Dispute Resolution

Online approaches to resolving business disputes promise 
to be an effective and money-saving alternative to the 
court system, particularly given that cross-border 
transactions complicate efforts to establish legal 
jurisdiction. Online dispute resolution uses approaches 
similar to offline methods, such as facilitated 
negotiation, mediation, arbitration, case appraisal, and 
complaint handling. However, because the entire process 
takes place online, participants require no physical venue 
and avoid travel expenses. (Online Dispute Resolution)
http://www.sric-bi.com/Scan/ScanMonthly/SM015.shtml#D04-2471


Biodegradable Plastics

Development of environmentally friendly plastics continues 
apace, with particular impetus from the consumer-products 
industry. Japan is leading the drive toward 
environmentally friendly consumer products: The Japanese 
government has been enforcing strict legislation mandating 
the recycling of home appliances since 2001, and companies 
in Japan are responding by attempting to decrease the 
environmental impact of their products. (May 2004 
Engineering Polymers Viewpoints)
http://www.sric-bi.com/Explorer/EP.shtml


Signals of Change

The recent discovery of 800 new genes for photoreceptors 
in oceangoing microorganisms suggests that scientists 
haven't begun to tap the knowledge embedded in the world's 
genome. The May issue of Scan(TM) Monthly explores this 
and other signals of change, including technology that can 
sense people's emotional states, DARPA's work on 
peer-to-peer wireless mesh networks, and the convergence 
of nanotechnology, biotechnology, and information 
technology. (Scan(TM) Monthly, May 2004)
http://www.sric-bi.com/Scan/ScanMonthly/SM015.shtml#SoCs


eLearning Futures in Edinburgh

The recent eLearning International conference in 
Edinburgh, Scotland, featured a range of speakers who 
addressed the so-called Edinburgh scenarios that explore 
alternative futures of eLearning. Two of the four 
scenarios describe widespread adoption of 
eLearning--occurring either in a structured, 
technology-rich manner or in an experimental, turbulent 
fashion. The other two scenarios describe more patchy 
adoption, with many companies falling back on traditional 
views of eLearning or distrusting the new technology. 
(eLearning Futures: The Edinburgh 2004 eLearning 
International Conference)
http://www.sric-bi.com/LoD/summaries/TravelRptEdinburgh2004-04.shtml


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