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In this issue:
* Defining Forces in 2005
* Prospects for Mobile Video
* New Ways of Targeting Financial-Services Customers
* Wearable Smart Products
* Signals of Change
* New Attention to Informal Learning
* The Business of Digital Game-Based Learning
* Software-Defined Radio
* The Challenges of Blending Virtual and Real Worlds
* New Explorer Technologies
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(Full text of SRIC-BI publications is available to
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Recent Publications
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Defining Forces in 2005
The December 2005 issue of Scan(TM) Monthly looks back at
the key forces that defined events in 2005 and speculates
about how each force may continue to evolve in 2006.
After reviewing more than 1200 abstracts from the past
year, analysts zeroed in on the following topics and
their interrelationships: health and wellness, challenges
in marketing, sustainability, robotics, the Internet,
India and China, neuroscience, and sensors.
(Scan[TM] Monthly, December 2005)
http://www.sric-bi.com/Scan/ScanMonthly/SM034.shtml
Prospects for Mobile Video
Various players are vying to promote their favored
mobile-video solution, seeking to capture audiences on
the go, especially commuters, frequent business
travelers, sports and daytime-TV enthusiasts, and
affluent young people with time on their hands. However,
despite this rampant competition, many people are
skeptical about the future of mobile video, given that at
least seven broadcasting standards are in the mix and
vendors will have to cope with regional variations.
(Wireless Applications: Mobile Video)
http://www.sric-bi.com/WF/summaries/WA/2005-12MobileVideo.shtml
New Ways of Targeting Financial-Services Customers
Many financial institutions continue to target potential
customers using oversimplified one-dimensional marketing
strategies. However, in the past decade, evidence has
been growing that using age, income, or even assets alone
to define consumer segments is losing its effectiveness
in defining distinct groups with unique financial needs.
To understand and serve financial consumers today,
marketers require at least two carefully selected
dimensions that fit a financial institution's products,
services, channel strengths, and strategic objectives.
(Why Age, Income, or Assets Don't Work: The Dangers of
One-Dimensional Targeting)
http://www.sric-bi.com/CFD/MRsummaries/MR-VII-04.shtml
Wearable Smart Products
Some consumer products already feature smart materials,
but many more products, especially wearable ones, are
likely to emerge in the next five to ten years. Among
today's products are eyeglass frames and brassiere wires,
which use shape-memory alloys. Future products might
include smart shoes that convert power from walking into
electricity, smart textiles for sports and outdoor
clothing, clothing that powers health-monitoring devices,
and clothing and portable products with illumination
properties.
(November 2005 Smart Materials Viewpoints)
http://www.sric-bi.com/Explorer/SM.shtml
Signals of Change
Developments in lighting technologies--particularly in
the arena of light-emitting diodes--are creating new
applications for light, from growing vegetables to
enabling ubiquitous computing. A recent issue of
Scan(TM) Monthly discusses this and other signals of
change, including companies that help consumers eliminate
annoyance from their lives, progress in autonomous
vehicles, new research findings about sleep, and better
ways to prepare food to preserve nutrients.
(Scan[TM] Monthly, November 2005)
http://www.sric-bi.com/Scan/ScanMonthly/SM033.shtml#SoCs
The Business of Digital Game-Based Learning
Interest is growing in digital game-based learning (DGBL),
thanks to dramatic growth in the use of video games by
both children and adults and to rapid technological
progress that enables interactive and immersive gaming
experiences. Organizations that are considering using
DGBL need to understand the full spectrum of DGBL--as
well as the structure of the new DGBL industry--and match
their technology choices to learners.
(The Business of Digital Game-Based Learning)
http://www.sric-bi.com/LoD/summaries/2005-12DigGameBasedLrning.shtml
New Attention to Informal Learning
Studies indicate that the bulk of learning in
organizations occurs outside traditional training or
formal learning, yet companies seldom invest much money
in informal learning activities. Though training has
greater visibility and eats up the biggest share of
learning budgets, many organizations now realize that
finding new and more effective ways to support informal
learning can help them boost business performance.
(Informal Learning: Opportunities and Challenges)
http://www.sric-bi.com/LoD/viewpoints.shtml
Software-Defined Radio
Many people look forward to the day when a handset, car
radio, or other device will adapt itself to whatever
network is available, easily directing voice and
multimedia traffic to users' desired destinations.
Software-defined radio may not yet fulfill the dream of
seamless communications, but its programmability offers
a flexible approach to accommodating standards. Yet
business obstacles, not technology ones, are the key
barriers to "any-network" communications. Perhaps smaller
companies are in a better position than larger ones to
provide both the technical and the business innovation
necessary for interoperability.
(Small-Company Profiles: Software-Defined Radio)
http://www.sric-bi.com/WF/summaries/SCP/2005-11sftwrdefradio.shtml
The Challenges of Blending Virtual and Real Worlds
The growth of massively multiplayer online role-playing
games presents significant economic possibilities for
developers, but the games' blending of virtual and real
worlds also raises complex questions about the
similarities and differences between virtual and real
intellectual property. Solutions will play out in the
courts over time and will need to grapple with the fact
that virtual worlds transcend the role of games as
short-term entertainment, becoming hybrids of virtual
and real worlds and carrying all the complexities of both.
(November 2005 Virtual Environments Viewpoints)
http://www.sric-bi.com/Explorer/VE.shtml
New Explorer Technologies
Explorer recently introduced two new technology areas.
Web Services builds on the former Component-Based
Software Engineering, and Novel Ceramic/Metallic
Materials combines two previous areas: Structural
Ceramics/Ceramic-Matrix Composites and Metal-/
Intermetallic-Matrix Composites.
http://www.sric-bi.com/Explorer/techList.shtml
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Copyright 2006 by SRI Consulting Business Intelligence.
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