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In this issue:

  * Search-and-Select Advertising
  * Updated VALS[TM] Profiles of Women
  * Machine-to-Machine Communication
  * Financial Services for Boomerang Households
  * Plant-Based Vaccines
  * Web 2.0 and Beyond
  * Geodata for Everyone
  * Prospects for Wireless Home Networks
  * Synergistic RFID Applications
  * Innovation and Learning in a "Flat World"
  * Signals of Change
  * SRIC-BI in Fuel Cell Review


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(Full text of SRIC-BI publications is available to
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---------------------
 Featured Content
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Search-and-Select Advertising

In its use of keyword-driven advertising links, Google has 
proved that moving away from traditional push advertising 
on the Web (such as banner ads or pop-ups) can generate 
interest among consumers and provide a healthy revenue 
stream. Other companies are now trying to extend Google's 
idea of giving consumers control over the advertising 
messages they receive. In current search-and-select 
advertising experiments, consumers can obtain toll-free 
phone numbers of local businesses on results pages, search 
for products featured in hit movies, and access podcasts 
that mix content and promotion.
http://www.sric-bi.com/featured/


---------------------
 Recent Publications
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VALS[TM] Profiles of Women

Because women account for some 80% of shopping in most 
product and service categories, SRIC-BI's VALS[TM] team 
decided to take a close look at women VALS segments. The 
results--first-person profiles of eight VALS segments such 
as Innovator Women, Believer Women, and Maker Women--define 
not only how women in each segment perceive themselves but 
also how they would like others to see them, what customer 
role they play, and what they look for in the retail 
experience.
(VALS[TM] Profiles: Women)
http://www.sric-bi.com/VALS/summaries/ProfilesWomen2006-04.shtml



Machine-to-Machine Communication

Machine-to-machine (M2M) applications enable communication 
between computing and mechanical devices and systems, with 
the aim of eliminating the need for human intervention in 
a number of tasks. Effective M2M systems can also 
preprocess data or information into formats or forms that 
are easy for people to understand. Proponents' vision is 
to automate repetitive and mundane tasks, freeing 
personnel to concentrate on high-value tasks such as 
providing services.
(Machine-to-Machine Communication on a Roll)
http://www.sric-bi.com/Scan/ScanMonthly/SM037.shtml#D06-2524



Financial Services for Boomerang Households

For a variety of reasons, more of today's young adults 
than in the past are delaying life's passages, such as 
leaving home, marrying, and having children. When these 
adult children opt to live with their parents, the 
decision has implications that financial-services firms 
need to consider in designing their offerings. A dual 
approach to these Boomerang households may be necessary: 
one that encourages parents to protect their own 
retirement resources and helps their children manage their 
debt and increase their savings. (Boomerang Households: 
Financial Consequences of an Emerging Social Phenomenon)
http://www.sric-bi.com/CFD/MRsummaries/MR-VII-05.shtml



Plant-Based Vaccines

In January 2006, Dow AgroSciences was the first company 
to receive U.S. regulatory approval for a plant-based 
vaccine. The vaccine, which prevents Newcastle disease in 
poultry, shows the potential of plant-based systems as a 
less expensive alternative to animal-cell-based production 
systems, which also carry the risk of animal-virus 
contamination. Dow sees this step as a significant 
development in preventive medicine. Moreover, regulatory 
approval validates its technology and opens the way for 
other plant-based vaccines in the company's R&D pipeline. 
(April 2006 Biopolymers Viewpoints) 
http://www.sric-bi.com/Explorer/BP.shtml



Web 2.0 and Beyond

Though little agreement exists about the meaning of the 
term Web 2.0, most people recognize that the Web has 
progressed significantly from its early days, thanks to 
technology innovations like Web services and to social 
and business changes. The Web 2.0 phenomenon is 
transforming the Web from a collection of pages to a 
deployment platform for a wide variety of services. It 
is also putting users in a central role, whether through 
blogs and wikis or music- and video-sharing applications. 
(April 2006 Web Services Viewpoints)
http://www.sric-bi.com/Explorer/WS.shtml



Geodata for Everyone

Internet-enabled mapping technologies now allow the 
creation of both traditional maps and new cartographic 
applications such as geographic information systems. 
Acquiring and manipulating geographic data have also 
become much easier because of new software tools. Many 
new products and services are on the horizon, not the 
least of which are those that combine innovative mapping 
applications with real-time data feeds from automated 
sensors, field researchers, or surveillance systems. 
(Geodata for Everyone)
http://www.sric-bi.com/Scan/ScanMonthly/SM037.shtml#D06-2525



Prospects for Wireless Home Networks

Home-network markets have disappointed many businesses 
that expected people to adopt networked appliances and 
lighting. In reality, home-network devices have not been 
very effective in saving energy or eliminating tedious 
chores, and installing the wiring for home-network 
solutions can be daunting. However, adoption of Wi-Fi and 
Wireless USB in the home will create an in-home wireless 
infrastructure that may make homeowners more likely to 
install home-networking solutions, particularly as 
concerns grow about energy costs, safety, security, and 
the environment.
(Wireless Applications: Connected Homes)
http://www.sric-bi.com/WF/summaries/WA/2006-03connectedhomes.shtml



Synergistic RFID Applications

In the past five years, RFID (radio-frequency 
identification) technology has established a foothold in 
supply-chain, cold-chain, payment and identification, 
pharmaceutical, and document applications. To date, 
however, many RFID initiatives have remained isolated 
from one another. Once knowledge and expertise cross from 
one industry to another--mastering diverse technical and 
regulatory requirements--RFID technology is likely to see 
rapid and widespread implementation.
(Synergistic RFID Applications Spawn New Developments)
http://www.sric-bi.com/Scan/ScanMonthly/SM038.shtml#D06-2527



Innovation and Learning in a "Flat World"

In The World Is Flat, Thomas Friedman suggests that 
emerging technologies and collaborative habits of work 
will soon enable more people than ever before to 
participate in discovery and innovation. Competition as 
well as technology and business innovation can now come 
from anywhere--and increasingly will come from India and 
China. A recent LoD Viewpoints applies this idea to 
learning organizations, pointing to ways in which 
organizations can help their employees learn the skills 
necessary for innovation and participation in the global 
business environment.
(March 2006 LoD Viewpoints)
http://www.sric-bi.com/LoD/viewpoints.shtml



Signals of Change

Political developments in Russia, the Middle East, and 
elsewhere are creating concerns about the security, 
quality, and resilience of the power-supply chain. The 
latest issue of Scan[TM] Monthly explores this and other 
signals of change, including China's precocious strategic 
moves, manipulation of content on the Internet, medical 
tourism, and the validity of models for predicting human 
behavior.
(Scan[TM] Monthly, April 2006)
http://www.sric-bi.com/Scan/ScanMonthly/SM038.shtml#SoCs



SRIC-BI in Fuel Cell Review 

Broad commercialization of direct-carbon fuel cells 
(DCFCs) is a long way off, but the technology could one 
day hold the key to cleaner, more efficient stationary-
power generation in plants that deliver several hundred 
megawatts of capacity. Barbara Heydorn, SRIC-BI's analyst 
who covers fuel cells for Explorer, and coauthor Steven 
Crouch-Baker describe recent developments in DCFCs in 
the December 2005/January 2006 issue of Fuel Cell Review. 
http://www.sric-bi.com/news.shtml



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