 |
 |
 |
 |
Anticipating Futures |
| |
A corporate radar or crow's nest for scoping out early signals of change
A broad perspective that enables corporate peripheral vision
A strategic stimulant for planning and innovation processes |
|
 |
Business opportunities in technology commercialization |
| |
A balanced understanding of the implications of change
Improvement in timing and effect of technology-portfolio decisions
Separation of facts from hype |
|
 |
Virtual-Worlds Consortium |
| |
A new research consortium that will provide in-depth analysis and evaluation of virtual worlds. It will monitor and examine ongoing virtual-worlds trends and developments and analyze specific application areas such as innovation and collaboration, as well as learning for sales professionals and customer learning. |
|
 |
Applying psychology to understand and predict consumer behavior |
| |
Explains what motivates consumers to buy
Is used by marketers and product designers for strategic and tactical planning
Provides an understanding of consumer trends |
|
 |
Insight and consulting about consumer financial behaviors and attitudes |
| |
Comprehensive, holistic view of the retail financial landscape
Basis for sound strategic planning and tactical initiatives
Well-targeted segmentation and cross-selling efforts
|