VALS™ Survey


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Have you taken this survey before? Yes   No  

1. I am often interested in theories.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

2. I like outrageous people and things.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

3. I like a lot of variety in my life.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

4. I love to make things I can use everyday.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

5. I follow the latest trends and fashions.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

6. Just as the Bible says, the world literally was created in six days.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

7. I like being in charge of a group.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

8. I like to learn about art, culture, and history.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

9. I often crave excitement.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

10. I am really interested only in a few things.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

11. I would rather make something than buy it.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

12. I dress more fashionably than most people.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

13. The federal government should encourage prayers in public schools.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

14. I have more ability than most people.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

15. I consider myself an intellectual.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

16. I must admit that I like to show off.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

17. I like trying new things.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

18. I am very interested in how mechanical things, such as engines, work.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

19. I like to dress in the latest fashions.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

20. There is too much sex on television today.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

21. I like to lead others.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

22. I would like to spend a year or more in a foreign country.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

23. I like a lot of excitement in my life.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

24. I must admit that my interests are somewhat narrow and limited.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

25. I like making things of wood, metal, or other such material.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

26. I want to be considered fashionable.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

27. A woman's life is fulfilled only if she can provide a happy home for her family.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

28. I like the challenge of doing something I have never done before.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

29. I like to learn about things even if they may never be of any use to me.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

30. I like to make things with my hands.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

31. I am always looking for a thrill.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

32. I like doing things that are new and different.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

33. I like to look through hardware or automotive stores.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

34. I would like to understand more about how the universe works.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  

35. I like my life to be pretty much the same from week to week.
Mostly disagree   Somewhat disagree   Somewhat agree   Mostly agree  


36. Sex: Male   Female  

37. Age: 18-24   25-29   30-34   35-44   45-54   55-64   65 or over  

38. What is the highest level of formal education you have completed?
Grade 8 or less   Grades 9-11   High School   1-3 years of college  
College (4 years)   Attended or completed graduate school  

39. What was your total household income before taxes for the past calendar year (January through December)? (Please include income from all sources, including salaries, pensions, interest, dividends, bonuses, capital gains, profits, other.)
less than $10,000   $10,000 - $14,999   $15,000 - $19,999  
$20,000 - $24,999   $25,000 - $29,999   $30,000 - $39,999  
$40,000 - $49,999   $50,000 - $74,999   $75,000 - $99,999  
$100,000 - $199,999   $200,000 or more  

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